Sony Ericsson posted their first-quarter earnings for 2011 earlier today and despite lower sales figures, their outlook is positive. Total revenue dropped 19% year-over-year to 1,145 million Euros (~$1.64 billion USD) down from 1,405 million Euros. However, the average selling price for devices increased from 134 to 141 Euros (~$202 USD). This increase was due to a move away from feature phones and towards smartphones.
With the releases of the Xperia PLAY, Xperia arc, and Xperia neo towards the end of Q1, the rest of 2011 looks to be promising for Sony Ericsson. Another factor that may play a role in SE's success is providing an unlockable bootloader on their phones, a move that's challenging where the rest of the industry seems to be headed.
Some noteworthy highlights are included with the full press release after the break. [Sony Ericsson]
Sony Ericsson reports first quarter 2011 results
19 April 2011
- Shift to Android-based smartphone portfolio drives profitability
- Smartphone share of total sales more than doubled year-on-year
- Xperia™ arc, Xperia™ PLAY and Xperia™ neo began shipping towards the end of the quarter
- Some supply chain disruption due to the Japan earthquake
Q1 2010 | Q4 2010 | Q1 2011 | |
Number of units shipped (million) Average selling price (Euro) | 10.5 134 | 11.2 136 | 8.1 141 |
Sales (Euro m.) | 1,405 | 1,528 | 1,145 |
Gross margin (%) | 31% | 30% | 33% |
Operating income (Euro m.) | 20 | 39 | 19 |
Operating margin (%) | 1% | 3% | 2% |
Restructuring charges (Euro m.) | -3 | -3 | - |
Operating income excl. restructuring charges (Euro m.) | 23 | 43 | 19 |
Operating margin excl. restructuring charges (%) | 2% | 3% | 2% |
Income before taxes (IBT) (Euro m.) | 18 | 35 | 15 |
IBT excl. restructuring charges (Euro m.) | 21 | 39 | 15 |
Net income (Euro m.) | 21 | 8 | 11 |
Average selling price (ASP) for the quarter was Euro 141, a 5% increase year-on-year and a 4% increase sequentially, as a result of product and geographical mix more than offsetting price erosion.

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