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Samsung sponsorship deal pays off with impromptu presidential selfie

Samsung's sponsorship of Boston Red Sox captain David Ortiz paid off handsomely yesterday as Ortiz, who was visiting the White House at the time, managed to capture of selfie of the presidential sort. Armed with a Samsung Galaxy Note 3 and the will to use it, Ortiz and President Obama smiled for the Samsung camera, and the photographers taking pictures of the picture-in-progress. And that's about the best result Samsung could have hoped for, according to the Boston Globe:

Samsung confirmed that it had helped Ortiz take Tuesday's selfie with President Obama. The mobile provider then promoted the picture on Twitter to the company's 5.2 million followers.

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Marketing has been a key part of Samsung's brand strategy. People buy what they know and right now, in Android, people know Samsung. Sure, there have been a few celebrity faux-pas along the way, but there have been monstrous successes like Ellen Degeneres' Oscar selfie, and it's impossible not to chalk this latest endorsement up in the win column as well.

If Samsung gave you a camera, which celebrity selfie would you most want to catch?

Source: Boston Globe

Image Source: Washington Post

Rene Ritchie has been covering the personal technology industry for almost a decade. Editorial Director at Mobile Nations, analyst at iMore, video and podcast host, you can follow him @reneritchie on [Snapchat](https://www.snapchat.com/add/reneritchie), [Instagram](https://instagram.com/reneritchie), or [Twitter](https://twitter.com/reneritchie).
44 Comments
  • The entire walking dead cast Posted via Android Central App
  • Miley Cyrus....she's just like Samsung! She's cheap, gimmicky, and millions of people have had a turn.
  • Lol Posted via Android Central App
  • I'm a Samsung fan... And this cracked me up!
    Posted via Samsung Note 3
  • Ouch Posted via Android Central App
  • Dragging the goldang President in on a marketing gimmick strikes me as pretty icky.
  • Ahhhh....NO, I think what you really meant to say was "I hate Samsung..... Waaaaah" Posted via Android Central App on my Republic Wireless Moto X
  • Marketing stunt like this is sooooo much better than the creepy ipad air commercial. Posted via Android Central App
  • Is the Note 3 the new Obama phone? Wouldn't surprise me. Posted via Android Central App
  • I know right? Its sick to me seeing our president referred to as a celebrity. I guess its fitting seeing how he never does any actual work, he goes on vacations twice a month, and he hangs out with all the elite in society while claiming to relate to us. When in actuality he wants nothing to do with us. He just wants us to pay for all the things he enjoys. OK I'm done, I'm off my soap box back to Android. I wish people would learn about other companies in Android. Samsung sucks. Posted via Android Central App
  • The only ones referring to him as a celebrity are right wing terroristsand tea party douche bags. And he's taken less vacation than any president in 30 years. Google it, if you know how.
  • well said.
  • Owned!
  • Boom! Posted via Android Central App
  • No, uh, actually he is seen as a celebrity. He marketed himself that way, which is why you are defending him. While he does more to protect the government from the people (NSA, Benghazi facts, constitutional issues) than protecting the people from government, as should be his job. You're doing a much better job of defending him than he is defending you. Thus, celebrity status. Posted via Android Central App
  • How is he marketing himself as a celebrity?
    Benghazi is a Faux News distraction, not a matter of huge national import. It's not like he was twiddling his thumbs while someone slammed a plane into an office building then took more vacation time than any president in history.
    Posted via Android Central App
  • How was Bush twiddling his thumbs on 9/11? The GAO has published the timelines before and after the Benghazi attacks and its pretty clear Obama didn't attend his security briefings for a week prior and then went to Las Vegas for a campaign event on 9/12. And we all know the smoke and mirrors on why the current administration said it happened. Youtube Terrorism! You can spew partisan BS at least attempt to get the facts right. Bush was on TV within an hour of the first plane hitting WTC 1. Actually before the one plane hit the Pentagon. There's a well published timeline from the 9/11 Report. Its pretty difficult to say there wasn't immediate knowledge and action by the GWB leadership team. And who really cares if Samsung gives people phones as marketing ploys? If it was an HTC phone would half of AC readers think its visionary marketing because you know, metal phones are cool!
  • The US president is pretty much a celebrity automatically, just by virtue of being elected president. You cannot blame Obama for becoming a celebrity, it comes with the job. Posted via Android Central App
  • Especially if he's likeable, which isn't his fault either. He was liked before he ran for president.
  • Slow clap
  • You really need to educate yourself before speaking on a topic. Wait, I bet he watches only FOX News.
    Posted via Android Central App on my Galaxy Note PRO
  • Not the website bud. Sent from my bathroom
  • I can't even be mad at Samsung....pretty smart move on their part. Posted via my Samsung Galaxy Note® 3
  • Go Papi! Posted via Android Central App on my Republic Wireless Moto X
  • Not sure what I dislike more....Samsung....Ortiz....The Red Socks...or Obama..... Tough call.. Posted via Android Central App
  • Obummer takes the cake on your list. He has to go. Posted from the surface of the moon using my LG Optimus G Pro on T-Mobile with 0 Death Star bloat...
  • Atta Boy Big Papi!!!! Posted via Android Central App
  • I like a selfie with Samuel L. Jackson & Denzel Washington Posted via Android Central App on my Galaxy Note PRO
  • That would be the best pic in the world.
  • I'd consider this phone if T-Mobile had a 32 gb version of this. Posted via Android Central App
  • Selfie with the Victoria Secret models *drops mike* :-D From my Nexus 5 via the coolest of cool Android Central App
  • +1 lol Posted via Android Central App
  • I'd love to take one with Russian President Vladimir Putin. (shirtless, of course)
  • Note3 BEST smartphone on the planet...should have been a picture with Derek Jeter
  • Obama is a spineless douche Posted via Android Central App
  • For the negative comments... You are depressing !!!! I find it comical that a selfie was taken with the president.... like him or not (the president....) it's the fact that a person of his stature took the selfie with one of the most popular phones out now.... find another blog to complain about our Great Country... and President
  • Nobody really cares about a selfie posted with a samsung phone.
  • Wow, the Note looks like a regular sized phone for Ortiz and it took a very nice picture for a front camera. Posted via Android Central App
  • Is that a Bat-signal on top of those flag posts? Well played Samsung. Sneaky, but smart...
  • +1 Posted via Android Central App
  • Why do we call these types of photos "Selfies?" Wouldn't this be considered a group shot taken with a front-facing camera? A selfie to me is a picture of just your self using your own camera. Once another person is in the shot, it should be classified as a group shot.
  • Kim Kardashian big butt........ no kanye Posted via Android Central App
  • (______|______) :-) Posted from my LG LS970 using my thumb
  • The celebrity selfie I would most want to catch is Joss and the cast of Firefly.
    Or me dancing with Summer Glau. :D