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The Pixel is selling out because Google finally got its ads right

Google's Pixels made up 12.3% of activations at Verizon stores during the holiday quarter, a number that should make both companies very happy in the quest to unseat the dominance of Samsung and Apple.

According to data captured by several research firms and compiled by Bloomberg, Google reportedly sold 552,000 Pixels in the fourth quarter, which was higher than the company anticipated, and has made it difficult to replenish stock both online at at carriers.

Google reportedly sold 552,000 Pixels in the fourth quarter, which was higher than the company anticipated.

Most Americans still buy their phones through carriers, despite the availability of low- or no-interest financing options from the manufacturers themselves; it is an entrenched practice after years of purchasing devices through subsidies and contracts.

Of course, selling fewer than a million Pixels isn't a triumph when compared directly to the aforementioned juggernauts of the Galaxy S7 and iPhone 7 series, both of which reportedly sold millions of units during the same fourth quarter period, but for a new brand with very little retail presence, there is much for Google to celebrate.

The mindshare was directly related to the ubiquity of ads shown throughout North America, from billboards to television spots to subway takeovers. And while back in November, some analysts predicted sales three times their actual amounts — three million as opposed to the approximately one million altogether — demand is still higher than availability, and will continue to be for some time.

Google reportedly spent more than twice its average TV budget — over $100 million — to promote the Pixel, with Verizon following with more than $50 million to grow awareness of the new brand for its stores.

Given that the Pixel is a high-end phone with the same starting $649 price tag of the Galaxy S7, it's clear that Google is on to something, and will continue to reap the benefits of an ad campaign well run — even as it struggles to fill demand on the supply side.

Daniel Bader was a former Android Central Editor-in-Chief and Executive Editor for iMore and Windows Central. 

  • "The Pixel is selling out because Google finally got its ads right"... eh, I think it's selling out b/c they don't have enough handsets. They "Nintendo-ed" their launch. Nintendo constantly sells out of pre-orders and such for their devices, and still can't keep up with demand for the first year of a product year two, they manufacture enough, but the audience is gone.
  • The difference if Nintendo has done that for decades. This is Google's first phone. Any introductory product has to strike the balance between unknown demand and possible success or failure
  • No, this is exactly what a preorder period is for. Both Nintendo and Google should do these. I'm unaware of any better way to gauge interest in new products than preorder. Take the Tesla Model 3, for example. They gave people the opportunity to reserve a ~ $35k USD vehicle for $1000 down preorder. They got over 400k of these! They even built a new gigafactory to produce them. That's how you do it! The hardware techology products Google and Nintendo make are cheap and uncomplicated to manufacture by comparison. Get it together, you two. No more lame excuses.
  • Preorder is for fanboys. Most phone sales are walk in's to a carrier
  • Interesting perspective. Most? What's your source? There are planners and those who are spontaneous. Planners think ahead, are often more decisive and stand a better chance of getting the product they want in their hand soonest because they take action to make it happen. They know that if they choose to wait now, they'll likely be rewarded by not having to wait later. Though there are no guarantees in life or preorders. The spontaneous ones may have difficulty making up their mind. They waffle and contemplate the next big thing even before the current thing has even come out. Often on a whim when they finally decide they want something, secretly they are wishing they preordered because they either have to wait until supply is enough or pay a scalper. They will often blame others rather than themselves for why they don't have what they want yet. Their wait can often be longer than if they had preordered. Lol. Nothing wrong with being spontaneous as long as you're able to own it too. I find myself being spontaneous sometimes. Both Fanboys and Fangirls are stereotypically a third group that acts impulsively and buys in the moment to have the next generation, new shiny. There's no doubt that this group contributes to preorder sales but their not always the majority. Typically only the spontaneous group is left unserved from these three groups. For a company, this is great because it is better to have 66% of the customers served and 33% waiting than to have 90-100% whining about stock shortages.
  • I think he means the majority of people buying smartphones. Most don't come to these sites, I know many who get their tech news from the networks and places like the WSJ or USA Today. If you come to sites like AC and the like, you forget that the total amount of people here represent a fraction of the buying public, if it was over 5% I'd be surprised. The breakdown you did may apply well to tech blogs readers, but like I said, that's not representative of the entire population. Now when younger people become a majority that may change, but there are even those under 30 who don't give two craps about tech. Now if you don't believe what I've said, just look around at all cell phone users. Some still run the old dumb phones, many have the cheapest smartphones sold by places like Straight talk or the other prepaid carriers, many use the cheap smartphones sold by the big 4 carriers, and many have the high-end flagships. But the majority of phones out there aren't brand new Notes or Galaxy S models. Most are either midrange models or older flagships that were bought at a discount. And I'm not talking about the particular group you associate with, I'm talking anyone with a smartphone. There are more with lower end or old devices than there are with high-end flagships.
  • We'll put, sir. I'll buy that as a possibility. In that case though, I'd also submit that the majority of people buying smartphones probably don't even know that Google makes phones despite the increase in advertising. In fact, I talked to such a person very recently. I'd be surprised if the majority of the smartphone buying public outside sites like this thought in terms larger than iPhone vs Galaxy. Those that are aware of the Pixel especially those who know it's not a Verizon exclusive are a more learned bunch especially never having never consumed content from sites like these before. Those who wanted the next iPhone preordered and I don't believe that's something that should be reserved for the ranks of rabid fans of any product alone. With the Pixel being positioned so much like iPhone it likely would have greatly benefited from a preorder. Whether these Corps like to create artificial shortages is another matter entirely, I suppose.
  • The people I'm referring to watch TV, and the amount of ads were significantly higher than any for previous Nexus devices. I remember seeing an ad here or there for the 5x and 6p over a 2 month period. With the Pixels, I've seen multiple ads during just one show, and many times that's repeated for the entire block from 7-10pm. So I think it makes a difference. And where are you getting that they didn't have a preorder for the Pixels? They had them shortly after they were announced, and around 2 weeks to a month before they started shipping. I preordered one but cancelled it due to unexpected expenses. Then when they dropped the price for Black Friday, I scooped one up.
  • I see. Yes, the ads were significantly higher indeed. Sorry for the confusion. I meant they should do a pre-order anytime the warehouses, Google Store, etc runs completely dry because obviously not enough people preordered them before the original launch which likely skewed their numbers. Otherwise how can you accurately forecast production for a product with limited sales history? Seems like more of a guarantee than the let's make this many and hope we made enough / sell them all approach that I see used.
  • I imagine the low preorders had to do with the fact that they had a review embargo until right about when the phone's started shipping, so many people didn't have any knowledge on the devices to make an educated decision on. I have that they do those embargos, but it seems to be a common occurrence anymore with the higher end devices. Hell, the V20 was the worst in that regard. I don't recall seeing any reviews from the tech blogs until almost a month after they became available for sale, that's just ridiculous.
  • Yep, you're essentially shooting yourself in the foot by waiting to lift those so late.
  • It's true what you say about prior only thinking in terms of Samsung and Apple.
    A guy that works with me had an HTC one M8 and upgraded to the Samsung galaxy S7. When I asked him about his choice of phone, having expected him to upgrade either to the hTc 10 or the Pixel XL, he said that he wanted a break from android!
  • I ordered one last Friday and had it by Monday. Verizon messed up .Y order and sent me a second device on Thursday. So now I have two.
  • Well, VZW didn't want ANY inventory so they were giving them away, literally for a two week period. Its such a joke.
  • "Most Americans still buy their phones through carriers, despite the availability...; it is an entrenched practice..."
    Maybe "Most Americans" just look at the overall cost of buying from carriers and buying from manufacturers (like myself) and find its still cheaper overall.
  • It's not
  • It was for the Pixel, throughout the holiday season.
  • Math is hard.
  • So, so hard.
  • I agree. In the UK the Axon 7 mini, recommended on this site earlier V this week, costs from £13.50 on a 24 month contract. That is a total cost oh £324.00. To buy the phone is £249.00 and the lowest price SIM only deal is £5.00 per month or £120.00 for a two year deal. This makes the total cost £369.00, so it is cheaper to get the phone on a two year deal.
  • All BS adds. Most dissapointing purchase I have ever made.
  • You don't like it?
  • Not everyone is going to like the experience. Spend enough time online and you'll see Pixel owners complaining and others praising the phone. Just because a lot of sites recommend the Pixel, it doesn't mean it's the right phone for everyone.
  • Spend enough time on line and you'll see people complaining about as well as praising with every smartphone model ever made
  • Yep.
  • Preach it.
  • Sounds like you may not ever be happy with any phone you buy
  • Said the same about your mom.
  • What's an add? You doing math?
  • They made an Apple ad and spammed everyone with it. Yep, they did it right. Also, I'm not a fan of the Pixel.
  • Your first statement proved you weren't a fan.
  • Very true though. The ads don't actually showcase the phone much at all, just like apple ads.
  • Yeah, me thinks Google is using the same strategy that sneaker companies employ. Build hype with limited supply.
  • #hypebeast
  • I do not think this is the case. I believe Google messed up by mis-predicting demand. Every Pixel in a consumer's hand is advertisement for the brand.
  • They did for sure but it only needed to be a fraction higher and the bigger challenge is that they can't make them very fast for some reason. It's not like there are millions of orders to be made right now. Pixel had less than 2% sales through the holiday quarter and while the XL availability certainly hurt, it's not like they would have been above 4% anyway.
  • They sure did "sell out".
  • Get some tissues.
  • Why? You have some anal leakage?
  • Nice phone, my brother got one yesterday. Only had the 32GB (non-XL) in stock.
  • Yet there hasn't been a single 128GB XL version in stock in it's store since November 30, according to nowinstock. Even the 256GB jet black iPhone 7 Plus was available to the masses two months after its release. Here we are, three months since the release of the Pixels and not one 128GB XL has been in stock on Verizon's site or Google's site. It's reprehensible, irresponsible, and by the time it's available for purchase (March for the 128GB XL, according to Verizon's site), the S8 will be out and nobody will care about the Pixels anymore.
  • Exactly!!^^
  • That site is wrong. I saw it available just the other day :).
  • That's why when you want something new,the best thing to do is preorder,I have the Pixel XL 128 and I preordered and I got it on launch date, I did my research.
  • I feel like 552,000 Pixels in the fourth quarter is abysmal IMO. 3 months, and about 1/2 million TOTAL phones? This actually borders on pathetic. Who at Google feels about 180,00 phones a month is OK?
  • What facts are you basing the "abysmal" statement on?
  • What's abysmal is the fact that AC keeps pumping up the bezel phone like there selling like hotcakes .....there not
  • they're*
  • Based on selling 180,000 phones a month and touting that.
  • Unless I misread the article, that number was just for Verizon activations.
  • The source article states: "Investment bank Evercore ISI patched together the Wave7 data to estimate that Google shipped 552,000 Pixel phones in the fourth quarter. " That is quite poor IMO and utterly nothing to brag about ..
  • maybe its poor but its still doing better than any nexus.. with nothing in stock its could have been even better.
    iphone or samsung didnt sell millions on day 1. its a good start. they need to make the device available next holiday season.
    you can make a negative spin all u want but this device still gets more awareness than any nexus device.
    i am sure by pixel 3 google will be selling 2 or 3 million a quarter.
  • Look, I have the Pixel XL, and I love it for the most part. That doesn't mean we should tout 180,000 phones a month as strong sales. And come on, selling "better than any Nexus" isn't saying much I am sure you would agree. It seems like they just are not building enough, fast enough, because I feel like they would sell very well if they were in stock. But, alas, they are not and the sales are poor ...
  • agree but I didnt think they will sell this much. even google was overwhelmed by the sales number.
    for people who knew the realistic number they would sell it was selling better... like i said it not good number but a lot better than what many expected. also it needs time..
  • Almost all phone brands sold better than Nexus.
  • The real problem is that Google and Verizon are already two of the most recognizable brands in the country, and together they spent $150 million to sell 1/2 million phones. That's basically $300 dollars per phone, enough to wipe out any profits they might have made. This is simply horrible. It would be one thing if they were trying to build a brand, but again, Google and Verizon are already household names. It's not like these ads moved the needle or anything. They probably would have sold nearly as many phones without any advertising at all. OR, instead of spending $300 to sell a $650, they could have just charged $400 for it and let it sell itself.
  • without any advertising i bet you it would have sold less than 50k and would have been a flop.
    i have never seen any one talk about nexus in my work place when they get released but i have seen people talk about google phone
    people are excited by it. only advetising could have done that. anything they sell laster because of the ad they did now is pure profit.
    also u cant just dive ads divide by no of units to see profit. verizon dont make profit that way. they also advertice their network and other phone along with pixel
  • Fun fact. I preordered one. Based on my purchase and their own hands on with it my mother and brother both bought one. The initial marketing is to get the word. After that it's word of mouth that sells ****.
  • While Google is a household name, it's because of its search engine. Most people don't know Google makes phones. I'd be willing to bet most people don't know that Android is the software running their Samsung phones and even fewer know that Google makes Android.
  • Spot on.
  • If most Americans buy their phones from carriers and Verizon's 4Q Pixel sales were good (unless you're Samsung or Apple), it begs the question, how do the Verizon store sales stack up against overall Pixel 4Q sales? I may be in the minority, but I've never seen a Pixel ad. However, I was a Note 7 owner who did consider the Pixel XL when the Note was recalled. It would be very interesting to know how many former Note 7 owners bought a Pixel.
  • You must be in the minority. In the UK Pixel commercials are always on the TV so I can imagine they are even more so in the US.
  • That must be it. I only watch "tv" via streaming services and the vast majority of it has no commercials.
  • Similarly, I've never seen a Pixel ad, and do not want cable/satellite TV. Though, my 12-year-old cousin and my grandmother both recognized my phone after I told them it was a "Pixel", so the advertising is apparently working.
  • I don't have cable either but I have seen pixel billboards when I'm driving. I also work for Costco mobile. I've had average people looking for a pixel but probably never heard of a nexus. The advertising is doing really well. I sold about 5 of them this past holiday season.
  • You can't watch YouTube either. Almost every video I watch has the Pixel ad play before the video.
  • You might have seen one and not known because the commercials don't have much to do with the phone at all.
  • The supply of this phone has been a joke. I think they would have sold a LOT more if you could actually purchase it. Samsung sold a lot more units during the same time because consumers could actually buy it. I was sold on the hype, was excited to try Android on the Pixel (XL black 128gb) but couldn't actually buy it. So I moved on, to a Samsung device... I'm still on the Pixel waiting list that I joined months ago and will stay on it just to see how long it will be until I can actually buy it, but I'm not interested anymore. My next phone will likely be either the Samsung Galaxy S8 or whatever the next version of the Note happens to be. Unless they do something drastic I don't like, I'm confident it will have all the specs I am looking for, and I will actually be able to buy it...
  • You're saying, if future Pixel devices have no issues with stock, you won't ever consider another Pixel device, because you were unable to buy it this one time?
  • Exactly people may be frustrated with supply now, but it only means the phone will sell bonkers in the next cycle. There are plenty other people that will be ready to upgrade when the supply is adequate. Google just needs to keep making good products.
  • More goggle smoke and mirrors they where 1% of the chirstmas sells most of the top Chinese brands sold 3% ......where's the news
  • Now time to be available on other carriers to be more successful, so that other buyers can buy from them instead of buying direct from Google.
  • Selling out aka not having stock of 128gb XL to even order for months now
  • From the Bloomberg source: "analysts forecast 3 million Pixels would be sold in the quarter" So 552,000 out of expected 3 million is good?
  • No by all accounts it's a fail but some how AC ,Verizon and Google like to spin it . And the fact that they spent 100 million in adds not counting what the cost of building a designing the phone wasb . I've always wondered what's there point of doing hardware in the first place. They make plenty of money on. Ads and software
  • They keep trying to find the next best thing, project loon, self driving cars, A.I., about a hundred messaging apps, fiber internet. One of those things needs to make Google's investors billions of dollars without costing anything. So they keep trying to make more money with hardware. As they've discovered hardware is hard, it's not like the search engine which is like a license to print money with minimal cost.
  • Here's a source: Article points out an expected 3 million Pixels will be sold in the last 3 months of 2016 (Morgan Stanley). 552k is a huge disappointment. A/C editors are delusional. I wonder if the editors of this site realize they are losing credibility with their audience trying to prop up this device at the behest Google. Most of us are here because we are fans of Android and/or tech in general but we're not a bunch of kool-aid drinking idiots.
  • I agree that the supply of this phone has been a joke! Who spends over $100 million in advertising a phone that they can't actually sell!?! Lets hype up a phone a whole lot and make everyone want it, but not be able to sell it to them!?! I ordered a Pixel XL 128GB from Verizon in mid December, and I'll be surprised if I get it by March as that's my current estimated arrival time! Now that is a TOTAL JOKE! 4 months to make a phone available!?! I suppose the ads are great for anyone who wants just a Pixel with 32GB since those seem to have a decent amount of stock from time to time, but it's still ridiculous! At this point of waiting a month already, if I don't get my phone within the next month, I plan to cancel it. The G6 or S8 sound pretty appealing right now! I think Google is running out of time to fulfill this demand before more exciting phone become available.
  • This seems unsustainable to me. If they spent $150 million on advertising to sell 1 million phones, that means that they can take $100 off the profits on every single phone...assuming there are any profits (on the sale of the phone). Google can clearly afford to spend $150 million on advertising but you would hope for a lot better sales than 1 million units. I am sure availability issues hurt sales somewhat though.
  • I agree, though they won't lower the price until they actually have inventory of the phone. At this point, their inventory numbers are so low that they are continuously selling out at their current prices so there is no need to change the price yet.
  • Here's a crazy idea they could try, make it available at all the carriers and build sufficient quantities to meet the demand. 90% percent of the USA buys phones from carriers and 90% of them never heard of a Pixel.
  • That would be a good idea, if only they could make sufficient quantities of their devices. It's a good thing they didn't do that with this first Pixel since even with only one carrier, they can't keep up with demand! If they are wise, for the Pixel 2, they will really streamline manufacturing and offer it on all carriers, unless their plan is to stay small, because they are certainly doing a good job at that!
  • google is stupid to not make enough device. I dont understand. they clearly see a demand and HTC is tanking in sales. so HTC have enough capacity to make more device and all google has to do was request more device. there is still no 128 gb.. thats a shame. good news is that the availability has improved and is now verizon says it will ship in 4 days
  • It's definitely not 4 day if you want the XL 128GB! Several more MONTHS yet for that one!
  • ok i see it now. thats just pathetic from google
  • imagine what could have been if they had price it the right way? i bought mine but it's very pricey though.
  • Huh? Selling ALL they have at the current price makes it difficult to sell more at a lower price.
  • Pixels are selling out at the current price. How would changing the price improve the situation?
  • It's selling out because stupid people think it's a iPhone
  • Google must of sent this guy a check. The S7 out sold and continues to out sell the Googlish phone. Period. Fake news!
  • I'm starting to think the same
  • Really? That's your argument? OF COURSE THE S7 OUTSELLS THE PIXEL. THE GALAXY SERIES IS AN ESTABLISHED PHONE BRAND THAT A LOT OF PEOPLE KNOW ABOUT. This is Google's first phone. You can't expect something that just came out to sell that well. After the pixel becomes an established phone brand in a year or two, then you can compare it to the galaxy series.
  • I think the stocking issue has become a real issue at this point. When you see the Pixel XL going for over $1000 on Amazon due to those damn scalpers, you know something is wrong.
  • I'd say that it shows that Google are still rubbish,they are meant to be the great firm at data gathering and analysis,have had years of experience of devices with nexus range,but either through little faith in their own data,or just because they are tight fisted half wits they did not put in place enough capacity to manufacture enough pixels.
    So which is it ?
    Google don't trust their own data or they show once again they just can't handle hardware ?
  • I'd say that it shows that Google are still rubbish,they are meant to be the great firm at data gathering and analysis,have had years of experience of devices with nexus range,but either through little faith in their own data,or just because they are tight fisted half wits they did not put in place enough capacity to manufacture enough pixels.
    So which is it ?
    Google don't trust their own data or they show once again they just can't handle hardware ?
  • Many folk on here know that HTC are in big trouble,so how many of their two top end devices did they move in the same time period ?
    If pixel numbers are lower than HTC's then I can not see how anyone can reasonably claim that pixels are a success..
    Me,I believe Google still don't have a clue,don't listen to users and buyers and have decided they are just plain going to copy apples locked hardware and walled garden idea,which will fail,both short and long term.
    My next phone will be Chinese and if possible be fully rootable and will be loaded with Windows os.
    Google are doing their best to destroy android as real open source,hardware is locked up tight and is of no interest to me.
    If I had the money,I would pay a team of highly skilled developers to update winmo 6.5 to run on latest hardware,keep it as a simple basic IS that would run 10 times faster than any version of android ever has or will,if possible,I would even buy winmo 6.5 from ms and release as real open source.
    I started of as a pre beta android tester for Google,so have seen the evolution of android from before the public ever heard of it,I still don't understand what later versions of android supposedly does that needs such massive installs and stupidly massive specs to run well..
    You can make calls,text ,take photos,play games,browse the net,run some basic software and lots of crap apps,well I could do all that with my old HTC hd2,but I could also run winmo 6.5,any version of android I fancied and run MS desktop OS 's up to xp,admittedly xp was sluggish,but it worked,95/98 ran ok and this on a cpu optimised for winmo,with only a single 1ghz cpu and 765 mb of ram (wwe version,not t-mobile) so what can new android devices do now then that is much of a step up from where we were ten years ago ? Cameras a bit better in bad conditions,bigger,better displays and that's about it.
    And latest nougat takes all that huge installs and massive hardware specs to do what now ?
    Me,I feel we have stepped backwards about 5 years..
    My HTC hd2 still going strong,but I use a crap HTC desire 510 for posting stuff like this only because it's lte capable..
  • The pixel was projected to sell up to 3 million. So how is 552,000 great?
    That means each pixel in hand cost around $270 just on advertising.
  • Well you know the old saying if they keep saying it long enough then you'll believe it hahaha....not
  • Adds helped for sure, but the real contributor was the NOTE FAILURE. My buddy bought the Note, loved it.... hated that he had to turn it back in, and begrudgingly got the next big thing (Pixel XL). I suspect this was the case for the bulk of purchases.... However, I will state that same guy absolutely loves the Pixel XL, and stated that he was surprised to have found that he likes it just as much as the Note. I think a waterproof version in 2017 will keep him on the Pixel going forward.
  • Nope he'll come back once the s8 are note 8 is dropped trust me . 70% of the former note 7 owners purchased the s7 edge
  • Once the Galaxy S8 releases. All bets are off. The Pixel just got lucky because of the Note 7 battery incident.
  • I hope they make 6GB ROM/64GB Storage/6" screen size in next version for Pixel XL
  • If they do, you'll never be able to buy one.
  • I'm thinking Google did a pretty bad job with its ads, but we'll never really know since availability has been so constrained. The "Only on Verizon" at the end of each ad actively discouraged the 2/3 of the country that's not on VZW from trying to buy the device unlocked from Google. I even had some relatively tech-savvy friends look at my pixel and say "I didn't know you switched to Verizon!"
  • Wait a minute. So Windows phones, a platform long claimed as "dead," sold more devices than the Google Pixel, and we are celebrating the success of the Pixel? I must have missed something here.
  • You're comparing the wrong stats here
  • I think Google/HTC (maybe HTC?) have had REAL manufacturing issues that we're not hearing about. Phones (especially Android, with lots of OEMs releasing new devices with better specs throughout the year) sell best in their opening months.
    Google said that "Pixel" was their attempt to be treated like a serious phone manufacturer, instead of the 'power user' niche of the Nexus brand. You don't get there selling 600k phones a quarter. Assuming 600k phones/quarter * 4 quarters gives you a total sales of ~2.5 million Pixels over a year, which would mean Google spent $40 marketing each phone - a ton of money and more than enough to wipe out any profit they'd get.
  • How does the Pixel launch sales compares to last year's Nexus 5X and 6P? I believe that this comparison should be more useful in telling us whether or not Google's campaign has been successful.
  • Well to be fair they spent almost no money promoting the 6p are the x5 . They've spent at least 100 million on the bezel phone. For the foreseeable future the bezel phone will be a novelty at best. Would it not make more sense to hook up with Samsung and just blow it wide open. Let's not get it twisted the only reason were even talking about the pixel and the V20 is because of the note 7 issue and after all that the s7 still sold 28 to 1 over the bezel phone
  • Would of got it if they had it for AT&T
  • Isn't it unlocked and runs on all carriers? You want AT&T to subsidize it for you?
  • If the phone had been available on T-Mobile I'd have bought one. Interest free financing with no application process since I already have an account. Of course, I can't buy a pixel XL easily anywhere, so I'll stick with my 6P this cycle. I really wanted to play with daydream VR though.
  • Yes, I'm sure it has NOTHING to do with production/distribution issues. *Yawn* nothing to see here.
  • Pixel looks nice enough but it's grossly overpriced for an android phone, it has nothing the S7 doesnt have but costs £200 more.
  • The S7 and S7 Edge were roughly the same price when they launched
  • One of these figures has the be wrong. If everyone of the 552K pixels was sold on Verizon and represented 12.3% of their holiday quarter sales, that would put Verizon's total quarter sales at under 4.5M. A quick search shows in 2013, their q4 sales were close to 10M. Assuming 3 years later, phone sales didn't drop by 50%, and given not all pixel sales were at verizon, either the overall sales volume or % of total at vzn is wrong.
  • There cooking the books hehe
  • I wonder how the Pixel sold compared to the HTC 10.
  • Makes ~$410 million on phones when spending $100 million on advertising. Then out of that $410 million, how much does Google get to actually keep as profit after paying for the manufacturing of the phone?
  • We actually don't know how how much they made on the phone. These are only the Verizon numbers. I got my Pixel XL directly from Google.
  • The source article states: "Investment bank Evercore ISI patched together the Wave7 data to estimate that Google shipped 552,000 Pixel phones in the fourth quarter. " That's TOTAL not only Verizon.
  • Verizon sold so many because they were practically giving them away between black Friday and Christmas. L
  • In exchange for money?
  • They actually had other phones (S7, iPhone 7 and Pixel) available during that sale too ya know? Cuz I almost bought an iPhone 7 for $10/month lol!
  • A must watch.
  • You mean they advertised, period. They never advertised before. Only android-philes knew about Nexus phones.
  • What a dumb title of this article... Finally got its ads right?!? I don't think I've ever seen a Nexus ad, lol!
  • In the UK the nexus brand was never advertised while the Pixel brand is on buses, TV ads, billboards tech shops and network shops too. The pixel here is sold out in larger capacity variants and even some 32gb options aren't available all the time. For a google phone competing against apple its making a impact.
  • They actually did a terrible job with their advertising by ending every commercial with "Only on Verizon". If there was any mention of being able to purchase directly from Google, sales could've been significantly higher. Most of my friends, the majority of which are tech enthusiasts, had no idea that all carriers supported the devices.
  • If they really are tech enthusiasts, they'd've read about it online.
  • I handle Costco mobile. We've been out for quite some time. Had 3 customers looking for them.