Source: OnePlus
What you need to know
- OnePlus rolled out a new logo, the first time it changed its brand identity.
- The new logo has a curvilinear number 1, and a new font for better readability.
- OnePlus is also updating its visual identity with the new logo and switching to a fresh color palette that includes cyan, green, magenta, indigo, and yellow.
OnePlus has debuted its new logo, and while the company isn't straying too far from its previous design, it is making a few changes to make it stand out. The biggest change is the number "1," with the brand shifting to a curvilinear design.
As for the visual identity, the company notes that it retained a classic OnePlus look but with a "more balanced feel:"
The logo introduces a new curvilinear "1" that is easier to read while adjusting the weight of the logotype for better overall balance. The "+" in the surrounding box has also been enlarged and is now more prominent, in a nod to the OnePlus community, which has played a key role in the company's ongoing success.
The refreshed logo creates a clearer association between the symbol and the trademark, while also allowing for more flexible application and improved recognizability in digital media.
Source: OnePlus
OnePlus is also switching to a new font for better readability, and updating its color palette to include cyan, green, magenta, indigo, and yellow:
The visual identity is accompanied by a fresh color palette which centers on OnePlus's iconic red, followed by an updated secondary palette of cyan, green, magenta, indigo, and yellow to make the company's design and assets more vibrant and lively. A new font also improves legibility and is easier on the eyes.
Source: OnePlus
OnePlus says it worked with in-house creatives and an external agency for over seven months to bring the "refreshed brand identity to life." From Mats Hakansson, global creative director of OnePlus:
OnePlus is not changing who we are, but reinforcing what we stand for – the true spirit of Never Settle. We always design for our users. We feel that these changes maintain the iconic elements of our brand that are beloved by our staff and our community while injecting both excitement and balance into our visual identity.
We may earn a commission for purchases using our links. Learn more.

T-Mobile comes out on top by spending the least in 5G spectrum auction
The winners of the 5G spectrum auction were announced, with Verizon and AT&T spending the most to improve their networks.

You can now sit on your couch in VR with Oculus Quest update v26
If you've been wanting an easier way to swap between standing and seated VR on your Oculus Quest or Oculus Quest 2, Facebook has finally made it as easy as sitting on your couch.

Would you buy a Galaxy Watch running Wear OS?
Word on the street is that Samsung's next smartwatch will run Wear OS instead of Tizen. Is this something you'd be interested in?

Grab the best screen protectors to keep your OnePlus 8T looking great
With the OnePlus 8T finally arriving, it's important that you find the right accessories for the device. There are already plenty of great cases to choose from, along with even more screen protectors. These are the best screen protectors for the OnePlus 8T that you can find today!