What you need to know
- OnePlus rolled out a new logo, the first time it changed its brand identity.
- The new logo has a curvilinear number 1, and a new font for better readability.
- OnePlus is also updating its visual identity with the new logo and switching to a fresh color palette that includes cyan, green, magenta, indigo, and yellow.
OnePlus has debuted its new logo, and while the company isn't straying too far from its previous design, it is making a few changes to make it stand out. The biggest change is the number "1," with the brand shifting to a curvilinear design.
As for the visual identity, the company notes that it retained a classic OnePlus look but with a "more balanced feel:"
OnePlus is also switching to a new font for better readability, and updating its color palette to include cyan, green, magenta, indigo, and yellow:
OnePlus says it worked with in-house creatives and an external agency for over seven months to bring the "refreshed brand identity to life." From Mats Hakansson, global creative director of OnePlus:
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Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.