Motorola has started pre-orders for the new version of the Moto X, and it's also kicked off its promotion campaign for the smartphone with a new series of TV commercials.

One of the three clips show how the phone can handle different types of voice commands, from driving directions to Facebook status updates. The second ad shows how the Moto X is supposed to know you are driving in your car so it can give you voice generated text messages without you having to leave the steering wheel.

Finally, the third ad shows the 13 megapixel rear camera at work, including flicking the wrist to turn the camera app on and its image buffer that allows users to check out images before and after their planned shot to pick the best one.

Do you think these new Moto X commercials make the phone stand out from the crowd?

Source: Motorola on YouTube