New 'Simple Android Interface' makes things easier for new Android users

Huawei has today introduced its latest entry level offering for the UK, the Ascend Y530. While the specs won't bowl anyone over, Huawei is making a play for the new smartphone user with the inclusion of its new Simple Android Interface. The option to switch to this from the regular Emotion UI is designed to make the phone easier to interact with for those new to Android, or smartphones in general.

Both interfaces are layered on top of Android 4.3 Jelly Bean, residing beneath a 4.5-inch 854x480 display. A 1.2GHz dual-core CPU is accompanied by 4GB of onboard storage with microSD card expansion, a 5MP rear camera and a 1700mAh battery.

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The biggest issue with the Y530 is its price. At £149.95 it's quite a bit more than you can find a Moto G for these days, and less smartphone for that money. While we'd still recommend Motorola's effort, it is still great to see Huawei offering something attractive to those new to smartphones. It's available to buy now from Argos in black, and will hit Carphone Warehouse in March in black and white. Head on past the break for the full press release.

London, 17 February 2014: Huawei, the leading information and communications Technology Company, today unveils the stylish yet easy to use Huawei Ascend Y530, the latest edition to its popular range of smartphones. The Y530 delivers a fantastically simple mobile entertainment experience for everyone, boasting a large 4.5” screen, 1.2GHz dual core processor, 1,700 mAh battery and choice of two Android interfaces, whilst remaining exceptionally good value for money.

Featuring a 5MP main camera with flash and video recording ability, as well as a front facing camera, the Ascend Y530 delivers a fantastic smartphone interactive experience. Supporting Android 4.3 Jelly Bean OS, consumers can effortlessly access the Google Play Store to download and enjoy their favourite entertainment content and services, including apps, music, books, movies and video on demand. The Y530 seamlessly combines functionality, style and ease of use to create an entertainment device perfect for those wanting a great quality smartphone without the expense and complexity.

The Ascend Y530 combines the style of a premium smartphone with the ease of a more simplistic handset. Designed with less confident smartphone users in mind, Huawei’s new Simple Android Interface*, which can be used instead of its Standard Android Interface*, makes it even easier to interact with, delivering a stress-free smartphone experience which is perfect for the first or second time smartphone user. Switched on in three quick steps, the Simple Android Interface allows users to position their most important applications and content in one place while the enlarged icons make navigating the Y530 quick and straightforward.

Rhys Saunders, UK Sales Director at Huawei Device said: “The Huawei Ascend Y530 is a ground breaking proposition, offering consumers a choice of Android interfaces. Huawei has built a smartphone that will appeal to individuals who are looking for a fantastic smartphone entertainment experience that is both affordable and, as importantly, simple and easy to navigate and use.”

The Ascend Y530 is now available in black from Argos and in black and white from Carphone Warehouse in March 2014.