HTC recently started showing promotions through its BlinkFeed home screen reader app. It's a somewhat controversial move that sees BlinkFeed — which had previously been free of advertisements — starting to show "interest-based" ads alongside news and social content in the U.S., UK, Germany, Taiwan, and China. That means you might have started seeing sponsored BlinkFeed items on your HTC One M9, One M8, Desire or other HTC phones. Fortunately, if you're not a fan of ads in your feed, it's easy to opt out altogether.
Ads in BlinkFeed are clearly marked as such — look out for a "Sponsored" label, and a "Download" or "Buy Now" button next to the item's title. For example, something like this:
You can't dismiss individual ads by long-pressing, like you can regular BlinkFeed items. Instead it's all or nothing — to disable ads you'll need to opt out entirely from the BlinkFeed settings menu.
Turning off ads in HTC BlinkFeed
It's easy to kill ads in BlinkFeed entirely once you know where to look.
- From the main BlinkFeed home panel, swipe left-to-right to open the menu panel.
- Tap the three dots icon in the top right corner of the panel.
- In the menu that appears, tap "Settings."
- Scroll down to "Manage ads," under "Customize."
- Check "Turn off interest-based ads."
That's it. No more BlinkFeed ads.
It's worth remembering that this only filters out ads that are delivered by HTC BlinkFeed itself, and doesn't block advertisements that might be shown in the course of pulling in social and RSS content — for example sponsored posts on social networks or blogs.
If you don't see the ad management option, chances are ads haven't been enabled for your region, carrier or version of BlinkFeed yet. If and when you do start seeing ads, this menu item should also appear, allowing you to opt out.
Daily Coronavirus updates: Google donates Chromebooks to students
COVID-19 has already infected over 877,000 people globally and caused over 43,540 fatalities. It has also had a huge impact on the tech industry, affecting the global supply chain and causing interminable product delays. Here are all the ways the coronavirus is affecting the world.
The T-Mobile and Sprint merger is done and nothing good will come of it
T-Mobile is riding the hype train and Sprint customers are tied to the tracks.
T-Mobile offering a free year of Quibi streaming service on April 6
Need something else to keep your mind busy during these trying times? Starting April 6, you'll be able to get a free Quibi subscription if you're a T-Mobile customer.
Get most of Plume's benefits without the required subscription
If you want a Wi-Fi system with plenty of extra security features and great support there are more options than ever. eero Pro offers fast 802.11ac performance with the option of eero Secure and eero Secure+ for those that want to take the guesswork out of internet security.