What you need to know
- Alphabet CEO Sundar Pichai explains the company's reasoning for making their own hardware.
- For smartphones and other hardware, the company has long-term plans which it remains fixated on.
- The past few years have marked an intergation with both the HTC team and the Nest hardware team, effectively acting as a stage setter.
Google's Pixel line has been a bit of a hot topic since a report via The Information revealed that each new Pixel was selling less than the previous iteration, including the Pixel 3a which reportedly sold less than the Pixel 3. The report also carried with it pieces of palace drama, including the exit of the Pixel camera lead and the dissaifaction of Google's Rick Osterioh with the Pxel 4's battery.
Despite those reports, Alphabet's CEO Sundar Pichai says that the company will be forging ahead with its hardware pursuits.
In an interview with The Verge, Pichai explained:
On the hardware side specifically, Pichai explained the reasoning behind building their own devices. It's a question that's worth asking when the Android and Chrome OS ecosystems are dominated with tightly designed, critically acclaimed, and consumer embraced products from OEMs like OnePlus and Samsung.
Pichai narrowed it down to three main points:
Pichai's comments help contextualize the Pixel's long-term goals, but there's at the same time no denying that Google's current strategy isn't resonating as strongly with consumers as it would need to to "build a sustainable business." And that's still a problem.
Google Pixel 4 XL review, 6 months on: A love-hate relationship
Sign up for Black Friday email alerts!
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the Android Central team.