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Google quietly launches an early version of a new interactive app for events

Google has released a new app to the Play Store called Interactive Events. As the name implies, this new app is developed for events and hosted sessions. Unfortunately, we're unable to test out the features as you're required to sign-in to an event using text or QR code. Clearly Google is still working on things.

Humorously, it appears as though Google left some code inside the app when soft-launching the app to the store as you're greeted by the following message.

"Shhh! This is a CONFIDENTIAL internal dogfood version of the Interactive Events app. Do not show this to non-Googlers and do not discuss this externally."

Google Interactive Events

It's a good job we're not writing about it then! As touched on above, it's rather difficult to see what the app is built for, though we'd assume that it would be compatible with a variety of supported events, offering a unified experience for each from the same app. We'll keep our eyes peeled for any information to come out of the search giant.

Via: Android Police

  • It must be good to us the market for testing apps.
    App developer's have to have a completed app before it can be put on the market
    But could this be a app for concerts in a way of selling goods eg Albums Posted via the Android Central App
  • Just in time for I/O!
  • I help set up an annual conference, we've talked about using an app to put the conference agenda on. This looks like it could be a candidate for that Posted from my XT1080M
  • This could be interesting if we can set up our own by registering a qrcode or identifier. I could see conventions using this and even small local gatherings that have schedule needs.
  • Looks a lot like last years Google IO app.
  • That's ALL google does is release apps and cool android services quietly and nobody ever knows what the heck they do. Its highly annoying. For example, hangouts, it gives the same experience as I-message and is sooooo clutch. How many android users know about it? zilch℅ same could be said for services like drive, 15 gigs of free cloud storage, who knows about it? The same nonexistent percent. Posted via the Android Central App
  • I can't agree more! Apple pay is made into a big deal and we have had it for years lol... Posted via the Android Central App
  • It's not necessarily about being first. More so, successfully implementing it to a widespread audience. Google Wallet has been here for years and what's the adoption rate? How's it being integrated into businesses?
  • I just love how when I got my galaxy mega i was force fed ISIS wallet, then softcard now they are both KAPUT.
  • Seems faster
  • Google does some very cool things. Love it! Posted via the Android Central App