Google acquires Pointy, the Irish retail startup behind its local Shopping feature
What you need to know
- Google is acquiring Irish retail startup firm Pointy in the coming weeks.
- Pointy says that this deal will grant them "much larger scale."
- The two companies had already partnered before with Google Shopping, allowing users to track product stock availability in local stores.
Google has entered into an agreement to acquire the Irish retail startup — Pointy. While you haven't heard of the company, you've probably already benefited from its technology several times. Pointy had previously partnered with Google in its own e-commerce efforts, allowing users to check local stores for stock availability.
For instance, let's say you wanted to buy a Pixel 4 somewhere in London or New York. You could search "Pixel 4", navigate to the Shopping tab, and filter to see its availability in local stores. Pointy's technology was what allowed Google to build out that feature-set.
Google's Peter Chane Senior Director, Local SMB Products explains:
While neither company has shared exactly what it plans to do post-purchase, Pointy notes that the acquisition will grant scalability and a larger reach, probably building out Google Search's shopping capability as well:
The acquisition is expected to close within the following weeks.
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