Previously limited to select brands in the US, Instagram has announced broad changes to its advertising platform that gives companies of all sizes in over 30 countries the ability to serve ads on the service.
Ads are now rolling out in Italy, Spain, South Korea, India, and Mexico, with all users globally receiving ads in their feeds by September 30. After adding landscape and portrait modes last month, the service is giving advertisers the ability to roll out ads in the new formats.
Users are still limited to 15-second videos, but advertisers will be able to roll out ads 30 seconds in length, which according to Instagram will allow brands to "engage in richer storytelling."
Brands can also take advantage of a new ad option called Marquee that's designed to reach a lot of users in a short time-frame, which the service mentions will be ideal for movie premiers and product launches. Finally, advertisers will be able to use call to action buttons to further engage users: