AT&T TV Now's newest plans are about to go up in price

(Image credit: CordCutters)

What you need to know

  • The two lowest plans on AT&T TV Now will increase starting Nov. 19
  • The "Plus" plan will be $65, and "Max" will be $80.
  • AT&T TV Now's legacy plans also are going up.

AT&T today confirmed to CordCutters that increases are coming to two of its newest streaming plans, as well as to four older players that aren't actually offered to new subscribers.

Here's the gist:

Folks got word of an an email announcing an upcoming price increase to the base "Plus" plan (which doesn't have the most channels but does include HBO), taking it from $50 a month to $65 a month. But that's just the start.

The next step up — the "Max" plan, which adds a bunch of sports channels — is going from $70 a month to $80 a month. Other plans in the current scheme — Entertainment ($93), Choice ($110), Xtra ($124), Ultimate ($135) and the Spanish-language Optimo Mas ($86) are not affected by the price increase.

The new pricing takes official effect on Nov. 19. (Or whenever your next bill is due.)

The reason, AT&T told us? It's more expensive to get the shows to you. Here's the statement we were sent:

We're adjusting our pricing to reflect the cost to deliver content to our customers. Customers can contact us at any time to review their plans or make account changes.

In addition to the changes to the Plus and Max plans, AT&T TV Now's legacy plans — as in you can't get them anymore — also will see price increases.

The old "Live a Little" plan will jump to up $60 a month. "Just Right" is heading to $75 a month. "Go Big" will now be $85. And "Gotta Have It" will increase to $95 a month.

Price hikes of this sort aren't all that uncommon — in fact, we've pretty much come to expect it. And it's been six months (almost to the day) since the former DirecTV Now introduced this "Plus" plan in the first place.

The question now is whether other streaming services will follow suit. We've seen one service increase prices in the past, only to be quickly followed by another.

More: Other services to try if you're canceling AT&T TV Now

  • Cutting cord is no longer saving money... granted there are still smaller packages from others that cost little less but they are missing most of the channels me and the wife want. Since I pay more for internet when I dont bundle, streaming TV is within spitting distance of TV cost with my provider, Armstrong. I'm talking about non promo price even. Armstrong would be cheaper for first 12 months. At the rate streaming providers are hiking rates, I think I'd still be better off. So much for our cord cutting future.
  • ATT is just greedy
  • All of them are greedy.
  • Totally agree, Its ultimately going to come down to the area you live in. In my area its rather expensive for a triple play from our one and only provider. None of the big names like Fios, Optimum, etc service my area. So I'm stuck paying obscene prices to the only ISP/cable provider around. I pay around $220 for landline, cable, and internet bundled. If I were to go for just the internet it would be $50, add in a service like Youtube TV or Hulu Live, and your up to $100. So, in my particular case I'd save quite a bit. However, if the prices continue to rise, which they will, that gap will narrow.
  • YouTube TV works well at 49 a month for me. AT&T will never get a dime from me. Nor Charter / Spectrum, ComCast.