AT&T's new Primetime tablet is a perfect match for DIRECTV

Cellular-connected tablets have been around since the first iPad, letting users connect to the Internet even when they're not around Wi-Fi. This was typically associated with light web browsing, as streaming video over a cellular connection is a fast way to burn through a data cap. As more carriers have brought back unlimited plans and zero rating for certain services, the ability to use a tablet as an on the go streaming device has become easier than ever.

To that end, AT&T has announced a first party tablet centered around content consumption. The AT&T Primetime Tablet (opens in new tab) is designed specifically for DIRECTV subscribers.

As for specifications, the tablet has a 10-inch 1080p display and a 9,070 mAh battery. It runs Android 7.1.1 Nougat, which is great for multi-tasking, and has a Snapdragon 625 and 2GB of RAM, along with 32GB of internal storage. The tablet will use a custom home screen with gestures for quickly accessing DIRECTV when you just need to watch TV right this second. The spec sheet mentions users will be able to stream to two separate Bluetooth headsets of speakers, which is a very neat feature (but not part of the Bluetooth 5.0 spec) The device also features dual front-facing speakers with Dolby Atmos and 4 audio presets, along with 5MP front and rear cameras.

Existing AT&T Unlimited Plus or Unlimited Choice customers can add the Primetime tablet to their existing plans for an additional $10 per month for 20 months. The device can also be purchased on its own for $29.99 total with a 2-year contract. The Primetime Tablet will be available on AT&T's online store on in physical retail stores beginning August 25.

See at AT&T (opens in new tab)

Which unlimited plan should you buy?

Update: An earlier version of this story said that the Primetime tablet required a DIRECTV subscription to purchase, which is not true. Customers can buy the tablet directly from AT&T for $200 outright or 20 payments of $10 per month.

  • I thought Jerry wrote a post about Bluetooth 5, and in it, it stated that dual audio streaming isn't a BT 5 feature. Are we sure this tablet has BT 5?
  • Can't existing DirecTV customers put the DirecTV app, on any tablet?? Why pay $700+ for this?!
  • What was the name of that HTC tablet that cost $700 on At&t? Thats the same question we'll be asking about this one.
  • If I had to guess, AT&T wants something for customers that don't know better. And instead of partnering with Samsung or LG, they found a white label ODM and slapped on a launcher so they don't have to split the profits with anyone else.
  • Yes
  • $700 for a tablet that locks me to Direct TV? AT&T must think we're stupid. Unfortunately, they're probably right.
  • Says in the update part that the tablet costs $200 out right and requires no subscription Seems like a nice deal
  • I don't see an Update: part of the article!
  • Wow, SD625 & 2Gb of RAM. Really pushing the envelope there at&t, ease up before it turns into a fireball.
  • You're actually complaining about this? A very well known and popular octacore CPU, a 1080p screen, 32gb storage, dual front facing stereo speakers, a massive 9000mah battery plus its data capable? For $200 that's a pretty decent tablet