UC Browser, an Alibaba product, has joined hands with Twitter and Bing to provide a mobile gateway to all things cricket with the debut of a revamped UC Cricket.
UC Cricket was first introduced in 2013 and offered news and updates about cricket matches. It has now evolved to provide complete cricket content such as live score, news, videos, live tweets, photo, stats, previews, commentaries, etc., making it a comprehensive platform for cricket fans.
As part of the partnership, Twitter will provide live, public, and conversational content related to cricket matches on UC Cricket such as trending Tweets of cricketers, and exclusive Twitter-only content from official cricket team accounts such as native videos, Periscopes, Vines, and photos. The India vs Pakistan match at the ICC World Cup 2015 for example, generated close to 1.7 million Tweets in a single day.
Bing will provide predictions to upcoming games via Bing Predicts. Last year, 83% of the predictions made by Bing Predicts for the ICC World Cup 2015 matches were accurate.
UC Cricket also comes with a series of new features, including a floating widget called UC Express which allows user to access cricket content immediately, and customizable notification which enables users to subscribe the upcoming game for push notification update when the game starts.
According to a report by Ernst & Young, India has a huge appetite for digital content, with nearly 50% of all content consumed expected to be on the small screen in less than 5 years. Platforms like UC Cricket are part of UCWeb's broader plan to ride on the digital content trend and shape how content will be consumed on mobile Internet.