Glance is coming to the US, whether we like it or not

Glance on the Moto G Power 5G 2024
(Image credit: Derrek Lee / Android Central)

What you need to know

  • Reports suggest Glance is preparing to debut in the U.S. "later this year" following its pilot program with Motorola and Verizon.
  • Sources state Glance will not capture data, but will instead leverage a user's "patterns" to offer recommendations.
  • Glance states it will not show ads in the U.S., opting for news stories, and it will look to offer a subscription service for "premium news."

Google-backed Indian startup Glance is preparing to finally make its U.S. debut, bringing a unique lock screen experience to Android.

Unnamed sources reportedly told TechCrunch that Glance has started a "pilot program" with Motorola and Verizon in the U.S. Glance works to deliver recommendations to users like ads, news articles, and more on the lock screen. Sources state the company's platform does not collect or use user data.

Instead, Glance operates off a user's "patterns" in order for the software to operate.

Moreover, the platform is supposedly discussing ways to build an AI-backed lock screen experience with Qualcomm. Such a move would help Glance reduce the amount of data it requires to function while also moving to on-device processing.

With Glance moving into the U.S. from India, there are plans to collaborate with telecom operators, CNN, and the NBA. The lock screen experience will reportedly arrive "later this year."

A statement from Glance to Android Authority says the company "does not intend" to ads on consumer devices in the U.S. Glance will side with offering a subscription service where users can pay for "premium news" on their lock screens every month.

It's worth noting that users will have the ability to disable Glance on their device once it officially arrives.

Android Central has reached out to Glance regarding more information surrounding its subscription service. We did not hear back in time for publication but will update this article once we hear back.

The Moto G Power 5G 2024 backside

(Image credit: Derrek Lee / Android Central)

The pilot program source alluded to for Glance in the U.S. has already arrived on some devices, including the Moto G Power 5G. In our Moto G Power 5G 2024 review, Glance's appearance on the device was questionable at best, and it felt a little intrusive. What's more, the platform tosses news recommendations at you, which seems a little redundant, considering Google's Discovery page is a swipe away from your home screen.

Fortunately, you can disable Glance on the phone, but we found that the service would occasionally produce a full-screen prompt on the lock screen, encouraging you to re-enable the feature.

We first heard about Glance in 2022, and it's not entirely clear what's taken the company so long to arrive in the U.S. It was stated two years ago that the company amassed 400 million users before it set eyes on the U.S. market.

Glance will seek to make a profit through the aforementioned subscription and if users interact with its "product of the day."

Nickolas Diaz
News Writer

Nickolas is always excited about tech and getting his hands on it. Writing for him can vary from delivering the latest tech story to scribbling in his journal. When Nickolas isn't hitting a story, he's often grinding away at a game or chilling with a book in his hand.

  • jm_rookie2
    One day we will all glance back at this and say "how do I get rid of this?"
  • cribble2k
    Hopefully Adguard will block this out from my devices completely.
  • ubdrinker
    If this is not UNINSTALLABLE on US phones, I will never buy another Motorola phone. Are you listening MOTO?
  • Mooncatt
    I love how they focus so much on the, "don't worry, it'll be ad free," aspect of this. Hey, let me slap you in the face, but it's ok because I'm not also going to stab you with a knife. The article ended with Glance supposedly having 400 million users prior to looking at the U.S. market, but I wonder how many of those are willing users. I'm guessing only the company execs, and the rest are all users that had it forced on them.