So let’s paint a picture of a fantasy world. There’s this hot product that have a lot of folks abuzz and excited about. The product can be had by any company with no licensing costs and will certainly garner your company loads of media attention and likely success. Your company is also losing money and in dire need for a breath of fresh air—in short, you need this product. You definitely launch the product, right?
Well, if your company is Sony, Motorola, or Sprint and the product is Android, then the answer is no. Even though their companies aren’t doing so hot (and in some cases bleeding money) they’ve yet to launch an Android phone to the market or even bothered with a product announcement. It really breaks common logic.
Sprint might be the biggest offender of them all. Even though they launched the hotly anticipated Palm Pre this past quarter, they still managed to post $384 million dollars in losses and lost 257,000 subscribers. Could one HTC Hero come to the rescue for Sprint?
Motorola, though they beat analyst estimates, still only managed to sell around half the handsets they sold the same period last year. Motorola Calgary, Ironman, Sholes, or Morrison to the rescue?
Sony’s bad financial quarter ($400 million loss) can be summed up in other markets—they’re so large a company it’s borderline ridiculous—but Sony Ericsson could definitely use a jolt in the excitement department. The ‘Rachael’ would definitely do the trick.
Though we don’t claim to be financial experts (does it even matter these days?) we think that launching an Android phone would certainly do more help to their portfolio than harm. The phones rumored to show up by these companies are the most exciting phones that Android has in the pipeline, why not make it priority number one?
What do you guys think?