Recent Q3 numbers for smartphone sales in the UK sees a change in the standings. Off the back of a major marketing campaign for its "Bond Phone," Sony has jumped ahead of HTC into second place. At this point second place is almost a win for either company, as both are still a long way behind the kind of numbers Samsung is posting in the UK.
Sony sold 500,000 units in Q3, to 440,000 sold by HTC. There's not a lot in it, but it's sure to be welcome news for Sony. By contrast, Samsung's numbers sit at 3.2 million units for the same period. While not referring to specific numbers, the UK MD of Sony Mobile, Pierre Perron said to Mobile Magazine:
All sources are confirming the same trend – that we are jumping into second place in the UK Android segment. This is what all our customers are telling us, that Sony Mobile is considered a top player in the UK Android space.
Sony's recent efforts deserve recognition. The hardware is well designed and well made, although the software does still let them down slightly. Nevertheless, with 2013's big show season right around the corner, we'll be interested to see what the future holds for Sony.
Source: Mobile Magazine