Sony QX100

Availability set for later this month in-store and online for $250 and $500

Sony took the stage here at IFA in Berlin to unveil its latest products that span the gap between its smart phone and camera divisions — the Cyber-shot QX100 and QX10 "lens-style cameras". We've all seen the grouping of leaks that have revealed many of the details of these devices, but now we have the cold hard facts.

IFA

The QX100 and QX10 are effectively complete point-and-shoot cameras without the actual camera body attached, stuffing all of the functions of a camera into a standard-sized lens assembly. The lens-style cameras pair to any smart phone over NFC (or manually if necessary) and connect over Wifi, turning your phone into a viewfinder and control mechanism for the camera. Pictures taken when paired with a phone are saved to both the camera and the phone, and can be instantly shared as if they were taken with the phone itself.

The QX100 packs the same 20.2MP Exmor R CMOS sensor as Sony's latest RX100M2 camera, along with Carl Zeiss optics and 3.6x optical zoom. The larger size affords it the room to have a dedicated control ring to manipulate manual focus and zoom if you choose. It will offer a variety of shooting modes, from superior and intelligent auto up to aperture priority for more advanced shooters

The lower-end QX10 has a smaller 18.2MP Exmor R CMOS sensor, but has the added bonus of 10x optical zoom instead and can be had in either black or white colors. Naturally the QX10 has fewer shooting modes than the QX100, but has an overall smaller size at just 2.5” x 2.5” x 1.3”. Helping keep photos as crisp as possible is integrated SteadyShot optical image stabilization as well.

Sony Cyber-shot QX100

Both Cyber-shot lens-style cameras can be operated completely independently of a phone if you wish, with stand-alone shutter buttons, zoom controls, Micro SDcard slots for storing photos and even standard tripod mounts. Even when paired with a phone, the QX100 and QX10 don't have to be physically attached to the device — although an adjustable phone clip is included — just simply be within Wifi range.

Sony expects the Cyber-shot QX100 and QX10 to be available later this month for $500 and $250, respectively, from Sony directly online and from a variety of partner stores.

 

New Sony QX100 and QX10 “Lens-Style Cameras” Redefine the Mobile Photography Experience

New Concept Cameras Link Flawlessly to Smartphone, Offering High-Zoom, Stunning Quality Images and HD Videos for Instant Sharing

NEW YORK, Sept. 4, 2013 – Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony today introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.    

The innovative Cyber-shot® QX100 and QX10 models utilize Wi-Fi® connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and HD videos to rival a premium compact camera.  It’s an entirely new and different way for consumers to capture and share memories with friends and family. 

With a distinct lens-style shape, the new cameras utilize the latest version of Sony’s PlayMemories Mobile™ application (available for iOS™ and Android™ devices, version 3.1 or higher required) to connect wirelessly to a smartphone, converting the bright, large LCD screen of the phone into a real-time viewfinder with the ability to release the shutter, start/stop movie recordings, and adjust common photographic settings like shooting mode, zoom, Auto Focus area and more. 

For added convenience, the app can be activated using NFC one-touch with compatible devices.  Once pictures are taken, they are saved directly on both the phone and the camera*, and can be shared instantly via social media or other common mobile applications. 

“With the new QX100 and QX10 cameras, we are making it easier for the ever-growing population of ‘mobile photographers’ to capture far superior, higher-quality content without sacrificing the convenience and accessibility of their existing mobile network or the familiar ‘phone-style’ shooting experience that they’ve grown accustomed to,” said Patrick Huang, director of the Cyber-shot business at Sony.  “We feel that these new products represent not only an evolution for the digital camera business, but a revolution in terms of redefining how cameras and smartphones can cooperatively flourish in today’s market.”

The new compact, ultra-portable cameras can be attached to a connected phone with a supplied mechanically adjustable adapter, or can be held separately in hand or even mounted to a tripod while still maintaining all functionality and connectivity with the smartphone.  They can also be operated as completely independent cameras if desired, as both the QX100 and QX10 cameras have a shutter release, memory card slot and come with a rechargeable battery. 

Premium, Large-Sensor QX100 Camera

The Cyber-shot QX100 camera features a premium, high-quality 1.0 inch, 20.2 MP Exmor® RCMOS sensor.  Identical to the sensor found in the acclaimed Cyber-shot RX100 II camera, it allows for exceptionally detailed, ultra-low noise images in all types of lighting conditions, including dimly lit indoor and night scenes. 

The sensor is paired with a fast, wide-aperture Carl Zeiss® Vario-Sonnar T* lens with 3.6x optical zoom and a powerful BIONZ® image processor, ensuring beautifully natural, detail-packed still images and HD videos. As an extra refinement, the QX100 sports a dedicated control ring for camera-like adjustment of manual focus and zoom.

Several different shooting modes can be selected while using the QX100 including Program Auto, Aperture Priority, Intelligent Auto and Superior Auto, which automatically recognizes 44 different shooting conditions and adjusts camera settings to suit.

High-Zoom Cyber-shot QX10 model

Boasting a powerful 18.2 effective megapixel Exmor RCMOS sensor and versatile 10x optical zoom Sony G Lens, the Cyber-shot QX10 camera allows mobile photographers to bring distant subjects closer without sacrificing image quality or resolution, a common problem in smartphones.  It’s also extremely portable and lightweight - weighing less than 4 oz and measuring about 2.5”X2.5”x1.3”, it’s a great tool for travel photography.

Additionally, the camera has built-in Optical SteadyShot image stabilization to combat camera shake, keeping handheld pictures and videos steady and blur-free.  It has Program Auto, Intelligent Auto and Superior Auto modes to choose from, and will be available in two different colors – black and white.

Pricing and Availability

The new Cyber-shot QX100 and QX10 lens-style cameras will available later this month for about $500 and $250, respectively.

The cameras and a range of compatible accessories including a soft carry case and dedicated camera attachment for Sony Mobile phones like the Xperia™ Z can be purchased at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.
Please visit www.blog.sony.com for a full video preview of the new Sony Cyber-shot QX Series cameras and follow #SonyCamera on Twitter for the latest camera news.