Sony Xperia

Sony has published its Q1 2013 earnings report, showing a return to profitability for the Japanese electronics giant, partly off the back of stronger smartphone sales. Revenue increased 13 percent year-on-year to ¥1.713 trillion ($17.3 billion), and Sony made a profit of $35 million, versus a loss of $285 million in Q1 2012. The report attributed the change in fortunes to "the favorable impact of foreign exchange rates, an increase in financial services revenue, and an increase in unit sales of smartphones."

Sony's mobile communications division enjoyed a 14 percent year-on-year increase in sales, bringing in ¥389 billion ($4 billion.) Smarpthone unit sales increased from 7.4 million in Q1 2012 to 9.6 million in Q1 2013. The report goes on to state that Sony enjoyed a "significant increase in unit sales of smartphones and an increase in the average selling price of smartphones" — indicating that high-end handsets are becoming increasingly important for the company.

These boosted smartphone sales follow Sony's focus on the flagship Xperia Z line of devices in recent months, a move which it seems has paid off . The immediate future will see Sony Mobile launching the Xperia Z Ultra in Europe, as well as its widely-leaked high-end "Honami" phone, rumored to carry the name "Xperia i1." With big product launches on the horizon, Sony will be relying on these devices will strengthen its increasingly important smartphone division in the months ahead.

Source: Sony; via: The Verge

 

Reader comments

Smartphone sales push Sony back into profitability in Q1

16 Comments

I'm loving my Z too. I haven't had a Sony phone in many years. I am loving this one.
I came from the Nexus 4. Sure I don't have the latest Android but the phone is great.

I love seeing more companies impact the mobile industry instead of Apple and Samsung taking over everything.

ツⓖ◎◎ⓖⓛⓔ†

I too think the xperia z is the coolest smartphone I ever used. It is a pretty much tie between this or the htc one. Samsung kinda disappointed me. Nothing really new with the S4.

Sony Xperia Z

Not even the fact that it's only available on one carrier, but that it was introduced in February to just hit the US about 4-6 months later

So people can complain about the carrier bloatware, slow to non existent updates, and swear off of ever buying another Sony phone?

That profit would've soy led if they could I've released early on Verizon. I don't use Verizon...but it's the only way to ensure success.

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Why? Just because LG stopped using Optimus for the high-end? If anyone needs to think of a different brand, it should be Samsung. A million phones a week get released as GALAXY this and GALAXY that. Sony doesn't need to change anything because Xperia isn't worn out yet.

Good for Sony, been a bit of a fanboy since the feature phone days.

Love my SP even if it's not top of the range specs.

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