Sony Xperia

Sony has published its Q1 2013 earnings report, showing a return to profitability for the Japanese electronics giant, partly off the back of stronger smartphone sales. Revenue increased 13 percent year-on-year to ¥1.713 trillion ($17.3 billion), and Sony made a profit of $35 million, versus a loss of $285 million in Q1 2012. The report attributed the change in fortunes to "the favorable impact of foreign exchange rates, an increase in financial services revenue, and an increase in unit sales of smartphones."

Sony's mobile communications division enjoyed a 14 percent year-on-year increase in sales, bringing in ¥389 billion ($4 billion.) Smarpthone unit sales increased from 7.4 million in Q1 2012 to 9.6 million in Q1 2013. The report goes on to state that Sony enjoyed a "significant increase in unit sales of smartphones and an increase in the average selling price of smartphones" — indicating that high-end handsets are becoming increasingly important for the company.

These boosted smartphone sales follow Sony's focus on the flagship Xperia Z line of devices in recent months, a move which it seems has paid off . The immediate future will see Sony Mobile launching the Xperia Z Ultra in Europe, as well as its widely-leaked high-end "Honami" phone, rumored to carry the name "Xperia i1." With big product launches on the horizon, Sony will be relying on these devices will strengthen its increasingly important smartphone division in the months ahead.

Source: Sony; via: The Verge

 
There are 16 comments

Ed Elliott2 says:

Good for sony! Love my xperia zl :)

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btmec says:

I'm loving my Z too. I haven't had a Sony phone in many years. I am loving this one.
I came from the Nexus 4. Sure I don't have the latest Android but the phone is great.

mcgowan398 says:

I love seeing more companies impact the mobile industry instead of Apple and Samsung taking over everything.

ツⓖ◎◎ⓖⓛⓔ†

dante501 says:

I too think the xperia z is the coolest smartphone I ever used. It is a pretty much tie between this or the htc one. Samsung kinda disappointed me. Nothing really new with the S4.

Sony Xperia Z

marko358 says:

They'd probably do even better if they sold through more than 1 US carrier for their flagships.

jackwagon06 says:

+1^

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EggoEspada says:

Not even the fact that it's only available on one carrier, but that it was introduced in February to just hit the US about 4-6 months later

betsuni says:

So people can complain about the carrier bloatware, slow to non existent updates, and swear off of ever buying another Sony phone?

idontball says:

So the google edition Z was just a rumor?

return_0 says:

Not necessarily, it's still a possibility.

drokssilva says:

I hope not

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hodan says:

That profit would've soy led if they could I've released early on Verizon. I don't use Verizon...but it's the only way to ensure success.

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Gearu says:

They still need to drop the Xperia branding and bring something new.

Why? Just because LG stopped using Optimus for the high-end? If anyone needs to think of a different brand, it should be Samsung. A million phones a week get released as GALAXY this and GALAXY that. Sony doesn't need to change anything because Xperia isn't worn out yet.

drokssilva says:

+1

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Kaotek_dj says:

Good for Sony, been a bit of a fanboy since the feature phone days.

Love my SP even if it's not top of the range specs.

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