A few weeks ago Samsung confirmed that it'll be offering BlackBerry Messenger through its Samsung Apps portal, with particular focus being given to the African market. Now our pals over on CrackBerry have unearthed some of the manufacturer's advertising efforts for BBM on Galaxy devices, which also seem to be specific to that region.

CrackBerry forums users report that ads for BBM on Galaxy phones has appeared in football matches on South African TV. And it also seems Samsung Ghana has been promoting the upcoming BBM launch through YouTube and Facebook.

So far we've not seen any similar push in Europe or the U.S., but it's possible we might see more around the time BBM for Android launches. The messaging software is set to go multi-platform before the end of the summer, with both Android and iOS versions in the works.

More coverage: CrackBerry