Well, it's about damn time. The Play Store on its official Google+ page announced that Verizon will be offering carrier billing of apps, books, subscriptions and other content. The page indicates that the feature will be rolling out in the next few weeks. This couldn't come any sooner and we really wonder what has taken so long to implement. The other carriers in the U.S. have offered carrier billing even back to when the Play Store was still called the Android Market.
What really matters is the more ways people have to pay for content and apps in the Play Store, the better.
Source: +Google Play