A short while ago Philips announced its first white light only bulbs in its Hue range, the Lux. Now at least things have progressed far enough that we can pre-order the Lux bulbs for shipping in late September. They lose out on some of the razzle dazzle of the regular Hue bulbs in losing the colors but in doing so the price has come down quite a bit.
The individual bulbs can be had for $29.95 while the starter kit of two Lux bulbs and the Bridge will cost you $99.95. With these prices being quite a bit lower than the regular Hue bulbs and respective starter kit it's also a lower cost way of easing yourself into the system. Pre-orders are available at both Amazon and the Apple Store at the links below.