Samsung's marketing machine kicks up a gear with new TV ad

A world away from the goofy Super Bowl ads and iPhone mockery of old, Samsung's just sent over its first teaser ad for the Galaxy S4... and it's actually pretty good. The ad puts the product itself front and center, with dramatic close-ups of its design followed by quick demos of some of the headline features. Check it out above, and share your thoughts down in the comments.

The Samsung Galaxy S4 lands in the UK on Apr. 26. The U.S. launch is expected around the same time.