Moto Gs

£135 handset takes 'significant numbers of low-mid end customers from Samsung and Nokia,' according to report

The affordable Moto G, already Motorola's most successful smartphone ever, has powered the manufacturer to a six percent share of the British smartphone market, according to new data from Kantar Worldpanel ComTech. Kantar's stats are significant given that Motorola was a relative non-player in the UK market prior to the Moto X's November 2013 launch.

"With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia," said Dominic Sunnebo, Kantar's strategic insight director.

The firm says Moto G owners are predominantly young and earning lower incomes — "almost half" are between 16 and 24, 83 percent are male, and 40 percent earn less than £20,000. It also points to the the increasing tech-savviness of the buying public, noting an increased reliance on online reviews.

The Moto G's £135 price tag, competitive specs and a solid user experience compared to similarly-priced phones resulted in its widespread critical praise late last year, including in our own review. By comparison the high-end Moto X, launched in the UK in February, appears to have played second fiddle to its lower-priced sibling.

Source: Kantar Worldpanel

There are 17 comments

Andy Yates says:

That's why I got one for my wife, great reviews and best of all affordable.

NoNexus says:

Good, Samsung needs the competition. It has been a one horse race for too long

You really should see the crap I don't post. Sorry if honesty offends you

sdc1 says:

Nothing Samsung makes in this price bracket can compete. In fact if you want an Android for £130 there is no other sensible option.

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Job done Motorola!

The market needed the shake up at this price point. So, big name brands....who's next? Show us what ya got!

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Match_stick says:

It's almost like releasing a well specced, well priced, well supported handset was the solution to Motorola's dreadful sales outside the US, after all :)

Zig261 says:

Not that surprising. Considering there's only 60 million people. The percentage would obviously be higher.

I like to see Moto achieve the same percentage here in the US or even India.

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Mac58 says:

Last I checked, Motorola held the number 3 spot in sales in the U.S at around 6-7%. So... Yea

Zig261 says:

Ok. But I don't know anyone with a Motorola phone around here.

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Grahaman27 says:

I know more people with motorola phones than I do with HTC or LG combined.

still1 says:

how did you conclude that moto is not selling in US when it has 6-7 % share??

just because you didnt see it?? thats a lame logic

Ry says:


fuzzylumpkin says:

Actually, I believe US' market share is around 7% the difference is that it seems to be declining in the US and growing in the UK.

I don't think you've quite got how statistics work, the UK "only" having 60 million people affects hard unit sales numbers vs the US, but percentage market share is directly comparable.

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On2Vegas says:

Good for the Moto G. Great for Motorola.

As big a fan as I am of the X, I didn't expect much of an impact in Europe. It was just too late to market, and had to compete against its lower priced sibling which had already made a good impression.

fuzzylumpkin says:

Not surprising, the moto G completely dominates it's price range in terms if value for money.

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Ry says:


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grooveaddict says:

Congratulations to Motorola. Well deserved. If you continue down this path and maybe release a moto g 2 with better screen I'm thinking 1080p baby and atleast 8mp camera you'll have a loyal customer for many years to come.

Posted via Android Central App on my Moto G.

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