Moto Gs

£135 handset takes 'significant numbers of low-mid end customers from Samsung and Nokia,' according to report

The affordable Moto G, already Motorola's most successful smartphone ever, has powered the manufacturer to a six percent share of the British smartphone market, according to new data from Kantar Worldpanel ComTech. Kantar's stats are significant given that Motorola was a relative non-player in the UK market prior to the Moto X's November 2013 launch.

"With virtually no existing customers to sell to in Britain, the Moto G has stolen significant numbers of low-mid end customers from Samsung and Nokia Lumia," said Dominic Sunnebo, Kantar's strategic insight director.

The firm says Moto G owners are predominantly young and earning lower incomes — "almost half" are between 16 and 24, 83 percent are male, and 40 percent earn less than £20,000. It also points to the the increasing tech-savviness of the buying public, noting an increased reliance on online reviews.

The Moto G's £135 price tag, competitive specs and a solid user experience compared to similarly-priced phones resulted in its widespread critical praise late last year, including in our own review. By comparison the high-end Moto X, launched in the UK in February, appears to have played second fiddle to its lower-priced sibling.

Source: Kantar Worldpanel