Android Central

Following the recent announcents of the Optimus Vu and Optimus LTE Tag, LG has taken the wraps off three more Android smartphones ahead of next week's Mobile World Congress in Barcelona. The Optimus L3, L5 and L7 make up what the manufacturer calls its "L-style" series -- a series of smartphones for design-conscious consumers.

LG has outlined a new design philosophy to go along with these new products -- put simply, it's hoping you're after a slimmer, squarer handset of metal construction. From today's press release --

"L-Style’s  design philosophy is comprised of five aesthetic elements:  Modern Square Style for a comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonized Design Contrast utilizing metallic accents and Sensuous Slim Shape that naturally draws one’s attention."

Eagle-eyed readers may remember the entry-level L3 from its brief appearance on a Swedish retailer's site a few weeks back -- the device was said to run Android 2.3 on a 3.2-inch display. That's been confirmed as part of LG's announcement today, though detailed hardware specs for all three devices are conspicuously absent.

In the absence of a spec list, we'll have to guess that L5 and the L7 are mid to high-end products. Both run Android 4.0 Ice Cream Sandwich (behind LG's Optimus UI, of course), but the only specs LG is confirming at this stage are the screen sizes -- the L5 is a 4-incher, while the L7 is a little larger at 4.3. LG says the L3 is due in Europe this March, while the L5 and L7 will follow in the first half of the year.

We'll bring you more on all of LG's new handsets, including the L-style series, from the show floor next week.

Source: LG PR, LG on Flickr

 
There are 13 comments

Welcome to 2010. HTC should be proud at how popular their old phones have become.

Ronnie2 says:

I think the square shape makes those phones look hella ugly.

Kicker should sue for the L Series names lol. It coincides with the same signature square sub woofer L series model names. I got the L7's and they are beasts, there will be some confusion that's for sure. Regardless, I just want to know many watts they can handle.

wpavlik2 says:

Um, on a different note, why don't models smile?
(probably because they got tapped by LG for this gig to be seen for ugly phones)

Asterisk says:

I'll take brunette. They can keep their phones.

richardpandy says:

Yeah, not digging the sharp edges, makes it hard to slide into my pocket and are these the only non-asian models that are on Androidcentral?

bama4life916 says:

I like square phone's.

MrJazz says:

AND naughty schoolgirls!

15israellai says:

Every manufacturer is adopting the alphabet thingy now. Galaxy S/R/W/Y, One X/S, L3/5/7, Xperia S...

njd915 says:

The chick on the left looks like if she 15-16 lol...what country they from? Lg needs to come to the U.S. to take their pics...unless they are in the U.S. I guess they just need older girls to advertise their phone lol

wpavlik2 says:

These girls have to be a couple of kids of some of LG's USA management team.
I think you got the ages correct. Neither one of them look like they really want to be there holding phones they wouldn't DREAM of actually carrying.

angryGTS says:

Looks like full colored Prada 3.0 phones, not a bad thing I like the squared look.

Grego51 says:

I think that the sharp edges are going to kill this product. LG needs to focus on the business use market. Business users need a tactile keygoard and a mid sixe display. Something the size of a TI-34II calculator would do. Fits in pocket, has photo cell to trickle charge the battery, has slider or flip open keyboard, has camera with double sided lens, perhaps a numeric side pad. It must fit in a men's shirt pocket and have enough weight at one end to keep it in the pocket -- perhaps a means to keep it from slipping out of the pocket when bending over or running to catch a train. You guys need to do better. Dump the 'pouty models' and produce an efficient and useful device. I'm fed up with companies throwing sex at me -- get down to business or you will be regard a toy company.