New 'Simple Android Interface' makes things easier for new Android users

Huawei has today introduced its latest entry level offering for the UK, the Ascend Y530. While the specs won't bowl anyone over, Huawei is making a play for the new smartphone user with the inclusion of its new Simple Android Interface. The option to switch to this from the regular Emotion UI is designed to make the phone easier to interact with for those new to Android, or smartphones in general.

Both interfaces are layered on top of Android 4.3 Jelly Bean, residing beneath a 4.5-inch 854x480 display. A 1.2GHz dual-core CPU is accompanied by 4GB of onboard storage with microSD card expansion, a 5MP rear camera and a 1700mAh battery.

The biggest issue with the Y530 is its price. At £149.95 it's quite a bit more than you can find a Moto G for these days, and less smartphone for that money. While we'd still recommend Motorola's effort, it is still great to see Huawei offering something attractive to those new to smartphones. It's available to buy now from Argos in black, and will hit Carphone Warehouse in March in black and white. Head on past the break for the full press release.

London, 17 February 2014: Huawei, the leading information and communications Technology Company, today unveils the stylish yet easy to use Huawei Ascend Y530, the latest edition to its popular range of smartphones. The Y530 delivers a fantastically simple mobile entertainment experience for everyone, boasting a large 4.5” screen, 1.2GHz dual core processor, 1,700 mAh battery and choice of two Android interfaces, whilst remaining exceptionally good value for money.

Featuring a 5MP main camera with flash and video recording ability, as well as a front facing camera, the Ascend Y530 delivers a fantastic smartphone interactive experience. Supporting Android 4.3 Jelly Bean OS, consumers can effortlessly access the Google Play Store to download and enjoy their favourite entertainment content and services, including apps, music, books, movies and video on demand. The Y530 seamlessly combines functionality, style and ease of use to create an entertainment device perfect for those wanting a great quality smartphone without the expense and complexity.

The Ascend Y530 combines the style of a premium smartphone with the ease of a more simplistic handset. Designed with less confident smartphone users in mind, Huawei’s new Simple Android Interface*, which can be used instead of its Standard Android Interface*, makes it even easier to interact with, delivering a stress-free smartphone experience which is perfect for the first or second time smartphone user. Switched on in three quick steps, the Simple Android Interface allows users to position their most important applications and content in one place while the enlarged icons make navigating the Y530 quick and straightforward.

Rhys Saunders, UK Sales Director at Huawei Device said: “The Huawei Ascend Y530 is a ground breaking proposition, offering consumers a choice of Android interfaces. Huawei has built a smartphone that will appeal to individuals who are looking for a fantastic smartphone entertainment experience that is both affordable and, as importantly, simple and easy to navigate and use.”

The Ascend Y530 is now available in black from Argos and in black and white from Carphone Warehouse in March 2014.


Reader comments

Huawei launches Ascend Y530 for the UK with new smartphone users in mind


Android is not so hard to use that OEMs need to make it that ugly by trying to dumb it down.

Posted via Android Central App using an LG G2.

Perhaps you've used technology most of your life or have used Android for a while, but I deal with a different demographic.
A screen like that shown is perfect for a lot of people.
If you look at the screen what you see are easily identifiable and labeled icons,
More manufactures should offer this as an option.
Many users could care less about the things that are important to you.
They were sold smartphones with the promise of all these wonderful things it could do.
They then turn it on and haven't a clue how to do any of these wonderful things .
They probably got a quick run through by an impatient 20 something who grew up with a smartphone in their hand, and they don't understand why this new user doesn't understand what they are being told.

Don't judge everything by your understanding of the world. :)

Couldn't agree more. We read mobile phone blogs every day. Most people don't. And a lot of people who would be really interested in a cheap-as-hell budget phone probably fall into the "not all that tech savvy" category. I would totally recommend a phone with this kind of feature to my mom, for example.

Also, hasn't Samsung been offering this kind of option on the GS series for a while now?

I guess I give people more credit for being able to figure things out than you.
Sure, the learning curve for them may be steeper, but they'll get there and then all those wonderful things they were promised will truly be at their fingertips and not hidden away because they can't get to it due to a dumbed down interface.
With this, you're training people to use an interface that won't be on ANY other phone. That's bad.

Again the phone and this interface (one of two available) is aimed at a completely different demographic than you.
What you are saying about digging deeper is true, but what usually happens is the user becomes discouraged.

"an interface that won't be on ANY other phone" the last person I helped, their last phone was a flip phone, and no desire to upgrade more often than every decade :) so "any other phone" wasn't a problem.
As a heavy user of smart phones in business, I pretty much push my phones to their limit.

However many people are interested in doing only what the Icons on the home screen show.
To each his own, as the old saying goes, I don't expect anyone to do anything the way I do, and if this helps them to use their phone, then great.

You can give them credit, but they still won't learn. If you have never tried to teach an old person (generally) how to use new technology, you can't begin to understand how hard it is for them.


sarcasm aside, it looks nothing like windows phone, and I test all OS's out there as part of my job. I suggest you pick up a windows phone and really see the differences.

I agree.

Windows phone is different from this.

Sent from inside a cave. Yes, T-Mobile covers caves. N5

Is that panel style launcher on the right of the phone shots a Huawei only launcher or is it third part?

I feel this is aimed more towards elderly people. I believe htc or lg had a device that had this functionality and when I worked as an android rep for att most elderly people were using it. Makes life way to simple

Posted via Android Central App

"I feel this is aimed more towards elderly people"
A huge market, a market that a manufacturer is smart cater to.
Generally a market with lots of money and that wants a phone to be just that, plus being able to send an email, SMS, or receive a photo of the grandchildren, not as a pocket computer. :)

Samsung has easy mode. I actually had my 30 year old wife using that for a while because I tired quickly of telling her how to get to the camera, navigation, etc. In her case it was a stepping stone to the regular UI, but I can see people really liking this.


What is with these devices and 4gb memory, absolutely pathetic, don't care if there is a sd card slot but 4gb even 8gb is a joke especially considering they cost barely nothing.

Posted via Android Central App on nexus 7 (2nd gen)