Samsung Galaxy S4 and HTC One

HTC One runs $599, Samsung Galaxy S4 is $649

Today's the day, and now's the time. The Google Play edition — that's the official name, by the way — Samsung Galaxy Galaxy S4 and HTC One are now on sale directly from Google Play.

These are full-price devices, each upwards of $600, running "stock"-ish Android 4.2.2, which is the latest version of Android released. We say "stock"-ish because, well, "stock" Android means all sorts of things. Anyhoo. You get the Android experience in the purest sense of the word with these devices, and with a couple extra thrown in. (Namely, Beats Audio on the HTC One, and the Samsung flip cover clock on the Galaxy S4.)

The 32-gigabyte HTC One costs $599, and the 16-gigabyte Samsung Galaxy S4 runs $649. You can order both from the devices section at Google Play. And it's worth mentioning that Google Play has a pretty horrible track record when it comes to up-time during major device launches. So if your order starts to hiccup, hang tight, and be patient. It's also worth a reminder that these are U.S.-only for now.

While today is the official order day, Google says phones will ship by July 9, so we'll keep an eye for updates in our Google Wallet accounts. (Google has a habit of under-promising and over-delivering on that front, which is nice.)

We've got both devices already and are giving them the what-for. Check out our initial thoughts on the Google Play editions, and stay tuned for a more in-depth look.