Samsung showed off a host of new features on the new Galaxy S III today, but one of the most eye-catching was the “Pop-up Play” capability, which brings picture-in-picture video viewing to the device. Activated from within the native Gallery app, Pop-up Play creates a smaller, draggable window that hovers on top of other apps, which sits there playing your video of choice. And in the background, you’re free to run whichever apps you please.

Sure, we’ve seen kind of thing implemented by the rooting and hacking community before, but this is Samsung is the first manufacturer to offer this picture-in-picture viewing out of the box. And combined with the Galaxy S III’s wealth of supported codecs, we’re sure this feature will be of use to many an S III owner in the months ahead.

Check our hands-on video above, and be sure to read the rest of our Galaxy S III coverage for even more info on Samsung’s new flagship smartphone.