Angry Birds

Yes, everyone loves Angry Birds.  But did you know that Android users love Angry Birds about $1 million a month?  That's what Peter Vesterbacka, the Mighty Eagle (seriously, that's his title) of Rovio told Tech Crunch that the 5 million currently downloaded copies of the Android version will generate in ad revenue.  Talk about a success story!

Speaking of success stories, check out the video from Google Mobile Ads (after the break) where Mr. Vesterbacka talks about all the ways he is making a mountain of money from the Angry Birds franchise, and gives some interesting numbers about the Android version.  [Tech Crunch, GoogleMobileAds]


YouTube link for mobile viewing

There are 22 comments

Kevinjt4 says:

OMG - that's simply amazing! 65 million minutes of game play time PER DAY on the iPhone app alone!! That's insane!

Oh, to be a developer.....

boogaloo1 says:

Does this means we won't be seeing an ad free copy anytime soon? Why would you collect $4.99 up front, when you can get cash month after month from ad revenue. I hate the ad placement on their recent updates as it blocks part of the actual game.

No,it's been said Rovio is releasing a 99 cent ad-free version in the near future.

xeroslash says:

wait, so you BUY the app and still get ads in-game?

No deal.

decyphersmc says:


iPhone - 99 cents
iPad - 4.99
Android - Free (contains Ads)

In my case I bought it for my iPod touch, but also play it on my Nexus, so I did pay for it and get ads.

iPwn says:

Guys, just root your phone and download an app called Adfree. I've never seen an ad since I got the game (and that was back when it first came out for Android).

El Jefe says:


I love Adfree! It also takes away/blocks a lot of ads on other apps too.

seraphemz says:

I was wondering why I never see ads... nice !!

Knighthammer says:

Its free and has ads right now, I've gotten emails that they are working on a paid / no ad version, which I'm ok with.

I'd gladly pay $5 to get a ad-free version.

Knighthammer says:

Its free and has ads right now, I've gotten emails that they are working on a paid / no ad version, which I'm ok with.

I'd gladly pay $5 to get a ad-free version.

El Jefe says:

This is great news! Lets hope a lot of other developers see this and offer free (ad-supported) versions of their games on Android.

frozencloud says:

wow...good for them...however i wouldnt mind paying $0.99 to have an ad-free one.

SeanBlader says:

Yeah and the position of the ads on the android platform took a turn for the worse in the last update, I stopped playing.

boogaloo1 says:

Thanks for the info everybody! $.99 is a small price to pay for an ad free version and can't wait for it to come out.

Shawheim says:

airplane mode = no ads

BSG75 says:

So, for everyone that wants a paid version and hates seeing ads, be prepared to pay about $5/month. Ad-supported FTW.

By the way, I believe in honoring the companies you like by allowing their ads. Ad blocking is so 2004. Yes, feeling snarky on this subject.

Cyrilmak says:

I know there are ad platforms (newer Google ads come to mind) where you do not need to click on them for the creator to get money from them.

tim242 says:

I truly do not understand how ad placement makes so much money. People hate ads in their apps. I highly doubt people are buying from the companies placing the ads. Maybe I'm missing something, but I don't get how the ads can pay off so well.

BSG75 says:

I wonder the same thing, but I guess it's more like they are just buying mindshare. You don't run out and buy a car or a phone a soon as you see a commercial, but when it comes time to buy a car or phone, in the back of your head you remember the info from the commercials. I suppose internet ads are the same. They get mind share now and purchases later (I guess).

I actually think the larger problem is that "old" companies think ads in a magazine or on TV are more valuable than those on web pages or in apps.

levelm says:

In related news, 7 million angry bird users accidentally click on strategically placed ads, 5 million of them aged 3-9 years old and asking mom and dad "Where did Angry Birds go?" Alas, 0 of them actually bought anything.

kpeste99 says:

Dont say people hate ads. They dont bother me, they allow developers to get paid while providing us (aka people) with a free app.

Using ad blocker software goes against the spirit of providing a free app. The dev spent their time coding and testing. Now dont be a selfish asshole and block their method of getting paid for their work.

Roshizzle731 says:

Being a thief is bad enough, but to come on here and brag about it is even more pathetic. These kinds of people are the reason devs aren't in a big hurry to bring good apps to Android.