HTC - Beats by Dre
From left: Music mogul Jimmy Iovine, HTC CEO Peter Chou and Dr. Dre

That's it. We've got a sneaking suspicion tomorrow's "major news announcement" is going to have something to do with a partnership with Beats by Dre. First there was the tease. And then the official leak. And then the Beats by Dre blog post. And now, HTC has officially announced "a strategic partnership and investment with Beats Electronics LLC." 

The obvious question at this point is, what device will we first see with Beats by Dre? This fall, says HTC.

As far as the terms of the partnership, no official dollar amount was listed, though $300 million was mentioned by AllThingsD. Meanwhile, Beats Electronics will remain an independent company, and it appears that Best Buy (we assume among other retailers) will be involved on the sales side.

So, that's it. Full press release is after the break. Join us for the conference call and liveblog Thursday morning, if you still want more.

HTC AND BEATS BY DR. DRE SET TO
INTRODUCE NEW ERA IN MOBILE AUDIO

Strategic HTC investment to result in Beats-integrated HTC phones this fall

TAOYUAN, Taiwan, and SANTA MONICA, Calif. — Aug. 11, 2011 — HTC Corp., a global designer of mobile devices, today announced a strategic partnership and investment with Beats™ Electronics LLC., the company redefining the audio market with its iconic Beats by Dr. Dre™ audio experience. The two fast-growing brands will focus on bringing high performance sound to HTC phones.

“The HTC and Beats by Dr. Dre partnership is an opportunity for two world-class companies to redefine the smartphone industry and define the future,” said Jimmy Iovine, chairman of Beats by Dr. Dre and chairman and CEO of Interscope Geffen A&M Records, which is a division of Universal Music Group and a stakeholder in Beats. “For Beats by Dr. Dre, this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered, so the consumer feels the music the way that the artist intended.”

HTC and Beats have been working together to create superior mobile audio experiences for consumers, which will result in a line of HTC devices integrated with Beats sound innovations, available this fall.

“Beats has found a unique way to harness popular culture in a manner that is unlike any other brand today,” said Peter Chou, CEO of HTC Corp. “It’s an exciting brand that has been built around providing something very special, and we believe our strategic partnership will provide customers with unbeatable sound on HTC phones. We obsess over every detail of a consumer’s mobile experience, and audio is a critical part of that experience.”

HTC is known for unifying content, services and devices into unique mobile experiences. And Beats is known for its unique consumer brand appeal and ability to reproduce the full spectrum of sound captured in professional recording studios, allowing consumers to hear music the way the artist intended. Bringing these two great brands together will create superior mobile music and sound experiences while accelerating HTC’s entry into the youth and accessories markets globally.

Beats Electronics will continue to operate autonomously — with Iovine as chairman and Luke Wood as president and chief operating officer — with its current business partnerships, including Monster Cable Products Inc., HP and Chrysler Group LLC. Iovine also will continue serving as chairman of Interscope Geffen A&M Records.

“Our customers have clearly responded to Beats and HTC, and Best Buy is proud to feature their products in our stores,” said Brian J. Dunn, CEO, Best Buy. “We are committed to offering innovative and entertaining technologies that help consumers enhance their lives. Our customers expect that from us. The unique HTC Sense experience and the great sound of Beats provide prime examples of that focus.”

 
There are 42 comments

joshua.worth says:

Hmmm.... Okay do I get a free set of sweet headphones with my HTC Vigor?

Gator352 says:

HTC hasn't including anything with thier phones but headaches since the touch pro.

Gator352 says:

Watching Mickey Mouse Clubhouse is more interesting. Besides, Apple will file an injunction with the ITC and EU blocking sales because something will look like something that Apple owns.

slayerpsp says:

very cool i like dre i like htc sweet i thought it was a hp thing glad to see its not

IAmAPhoenix says:

Congrats to HTC and Dr. Dre, but not the announcement I was hoping for.

mdmitchell13 says:

be cool to have really nice speakers and good sound out of these things though

nfollin says:

It would be, but sadly that won't be the case. HP beats actually have terrible speakers, its only the audio drivers. Like the announcement kind of implies, its all about the headphone sound. They are probably just going to use better audio drivers. I had an Envy 15 with beats, you could barely hear the speakers, if someone was in the room walking around you needed to go into the Equalizer and bump the levels by a couple decibals.

medcur says:

I wonder what reason Apple will find to sue about.

dabaum says:

Umm, that it produces sound.....Apple will claim that they had the first speaker ever!

asdfasd2 says:

That looks like an awkward picture

Ruben_915 says:

That is an awkward picture..they all look kinda uncomfortable. I hope they announce a phone that no one has a damn clue about. :-) (hopefully to tmobile to replace my vibrant since this gs2 aint getting any announcements officially)

hoosiercub says:

You've got the HTC Sensation, go be happy somewhere else with your awesome selection of T-Mo devices :P

This announcement is underwhelming, but it'll be cool to see some higher quality audio processing on HTC devices paired with some free Beats earbuds or just a better speaker on the device itself.

rkhaudio says:

snozzz, $300,000, this is nothing more then a licensing deal that won't have any major outcome other then some marketing.

Archon810 says:

That's because it's $300mln, not $300,000.

nfollin says:

yeah a 51% stake in the company usually leads to more than a licensing deal. Soon HTC's commercial will be filled with beats adds, shitty headphones, what a shame, and the speaker won't be better either.

nfollin says:

yeah a 51% stake in the company usually leads to more than a licensing deal. Soon HTC's commercial will be filled with beats adds, shitty headphones, what a shame, and the speaker won't be better either.

Dre shooting the bird.... word

In other news, Apple files suit against HTC and the world for anything that actually makes "sounds". Jobs, current leader of the Apple regime also files patent for the word "The", makes bazillions and then takes over the Oil Industry.

Apple are a bunch of tools.

gitit20 says:

Damn it you beat me to it lol well said

"this represents a critical step in our continued mission to clean up the destruction of audio caused by the digital revolution and reengineer how sound is delivered".

riiiight.. so will it restore compressed audio? no

it's just a licensing deal, like they have w/HP laptops. They'll just end up having beats certified speakers installed. which offers nothing more than over pronounced bass and mids.

bumpandrun says:

I haven't heard the technology yet but was told by someone who has that Beats by Dre has figured out how to make an mp3 sound like it's coming from reel to reel. I look forward to it.

gregwlsn says:

Great news, because my Evo 3D speaker is sh*t.

tgaskill says:

Now'days everybody wanna talk like they got somethin' to say, but nothin' comes out when they move their lips, just a bunch'a gibberish. Motha fuggas act like they forgot about Dre.

dannychaos says:

This is cool, but is this why Dr. Dre hasn't released that damn album yet?

Yeah we at htc just shifted on that dirty apple

pDoG says:

Honestly its just another thing to make HTC even better. Why not have it? I'm all for it.

Here is the official YT video from HTC and "Beats" further showing...kind of nothing. But it's interesting anyway...

http://www.youtube.com/watch?v=z5uqvcrmJCQ

I'd really like to know, will the new "Beats" phones have:

A. Better software
B. Better speakers
C. Special headphones
D. combination of the above

Hopefully THAT will be what is answered tomorrow...

bumpandrun says:

If you haven't heard them yet, the jbuds J4 are awesome ear buds. I had the J2 model and almost bought another pair because they were so good and the price was cheaper than the J4's but I broke down and spent the money and it was well worth it!

Asbjörn says:

I love how every piece of mobile technology news results in predictions of Apple litigation. LOL!

nikkisharif says:

This will be a great addition to my Diddy Beats & my Solos!!! NICE!!!!

Smart move by HTC. In NYC, most people that I see who are Hip-Hop or urban culture are using T-Mobile. Regardless of AT&T, they stick with them for the plans if not moving to iOS. No matter the success/sell out value of Dre, this is an instant retention of non tech-philes. HTC has an incomparible history with tmobile. Blah, blah, blah...

Broheemster says:

In later news. Release date pushed back on Dr. Dre's "Detox" album for the 10th time....this time for fear of an Apple injunction filing due to cd case resembling an iPad.

gitit20 says:

I expect soon apple will start lawsuit against beats for some stupid reason then do another patent lawsuit on htc saying it to much like iphone speakers (They suck by the way)

jtcarnes says:

Really? This is their big hyped major announcement? Beats by Dre is nothing but a marketing ploy by Jimmy Iovine and Monster (who make these things, by the way... EVERYTHING they do is overpriced)... Another case of slapping someone's name on something to get sales. I've listened to Beats, Sennheisers, Boses, etc... The only thing they have over my Skullcandy buds is the fact that they have a more "high end" name and price attached to them. Start getting into noise cancelling stuff and there's a difference, but not with just regular stuff... And Beats are MADE IN CHINA...

Very disappointing. I thought they were going to announce something major...

kelton says:

I was thinking that this would represent more audiophile modifications to the device. For example, more memory to handle FLAC files (and a tendency to use FLAC), better circuitry (lower distortion and other issues), and better headphones.

That said, I do not associate Dr. Dre with refinements in high fidelity music!

Mike77 says:

That pic looks like its from a Sunny D commercial.

UncleMike says:

In the words of Buzz Lightyear: "I don't believe that man's ever been to medical school!"

jeff327 says:

Is HTC crazy. Do they want another lawsuit with Apple? I mean Apple included a head set with the original I pod. So it's just a matter of time before they sue HTC again. Now for stealing the idea of head phones from Apple.

bbarend says:

Hmmmm, wonder what Eazy would have to say about this?

Clemsonpablo says:

So these phones will cost 2x comparable phones for the same quality? Awesome!

GrillMouster says:

Man, Dre looks FIT in that picture. I remember him being a little more pudgy in the day. Good for him.

eovnu87435ds says:

If Beats Audio is anything like it is in the HP TouchPad, I will be regretting that I just bought an EVO 3D.

For those of you who don't know, Beats Audio in the touchpad is all about a seperate sound card, and having all the audio circuitry electrically isolated from the rest of the tablet, as well as the awesome stereo speakers. I have to say, touchpad is about 3 times louder than any ipad, and sounds great, even when those tiny speakers are maxxed out. it has more dynamic lows and highs than my laptop, which even has a built in subwoofer