At the beginning of December last year, a report emerged claiming that Google was planning on launching its third music streaming service. Currently referred to as "YouTube Remix", it was expected that this would be unveiled as early as March of this year. However, just ahead of the SXSW music festival, YouTube's said otherwise.
SXSW will take place between March 9th and the 13th in Austin, Texas, and YouTube's head of music, Lyor Cohen, will be speaking about "seismic changes he's witnessed and the importance of embracing the future."
It was expected that YouTube would use its time at SXSW to unveil the new service, but according to a representative from the company that spoke to Variety:
Where does that leave us with YouTube Remix? YouTube signed deals with Sony Music Entertainment and Universal Music Group late last year, but prior to this, that was the last big update we'd heard regarding the service.
It's still uncertain how Remix will live alongside the existing Google Play Music and YouTube Music/YouTube Red, and with no new launch date in sight, we could have to wait a while longer before learning the ins and outs of what exactly YouTube's working on.
I just want one really good Google music service. Actually, I would love if Google would focus on creating one really good anything.
It's a stupid idea to begin with. You already have Google Play/YouTube Red. Make THOSE better. You can start by giving us a night theme.
YouTube's dark theme is great. Can't wait till they bring it to Play Music.
Lyor Cohen? In charge of this? Interesting...
Anyway, as a subscriber of GPM/YTR, I really hope they could focus on improving those platforms. GPM has come a very long way, since its inception. I'm not sure who they are trying to market with this venture, oh yeah, people who don't pay for things and Google is, at heart, an ad company...
I wouldn't be surprised if it's launched at I/O just like GPM was back in 2013.
Google won't be happy unless they make multiple iterations of everything. Man, I just want YouTube Red but Google just can't find a way to release it globally.
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