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Sony's U.S. mobile unit reportedly cuts jobs, moves offices to San Francisco

Sony's troubled mobile division took another hit this year, but in a very discreet way. A new report says that the company's U.S. mobile division moved its offices from Atlanta to the San Francisco area and that change also caused an unknown number of layoffs.

According to Re/code, Kunihiko Shiomi, the previous head of U.S. mobile development at Sony, was quietly promoted to president of the division in January:

The former U.S. head, Ravi Nookola, has returned to Canada and is now CEO of Burnaby, B.C.-based Glentel, which runs a range of wireless service businesses. Nookola worked at Sony Canada before being named to run U.S. operations in January 2013.

Sony launched its Xperia Z5 and Z5 Compact smartphones in the U.S. earlier this year, both as unlocked devices.

Z5 at Amazon (opens in new tab)   Z5 Compact at Amazon (opens in new tab)

25 Comments
  • Unlocked devices are great. But look at the success of Sony vs Samsung in the US. That tells a big story, and shows that Sony needs to make deals with the carriers. Posted from my Nexus 6.
  • No, not after the recent feedback with carriers and their bloatware. They simply need more market presence. I mean strike a deal w/the carriers but Sony needs to promote the phones and maybe rethink their every 6months strategy. Look the ps4 is dominating for a reason and they should apply their rules to success with that towards their phones Posted via the Android Central App
  • Maybe it would help, but the bigger problem is that they keep on removing the best features from the US market, and the evolution between the Z1 and the Z5 has been paltry. Let's see, we have the company that makes the best camera modules for cell phones on the market, the same modules that are used by the most successful OEMs, but they don't include OIS or decent software for processing photos in their phones, making their phones completely unable to compete with other phones that has Sony lenses. Samsung does the opposite. They let a lot of manufacturers use Samsung AMOLED displays, but they keep the best (Super) AMOLED displays for their phones only. Posted via the Android Central App
  • I never understood the Camera issue with Sony. They make the dang sensors, how can you F that up. Posted via the Android Central App
  • Lol Posted via the Android Central App with Nexus 5x
  • The same way HTC makes great phone chassis, then borks them with weak, gimmicky software. Unlocked Marshmallow Nexus 6 on Verizon. I'm a happy guy.
  • Lol. Sense is in no way "weak, gimmicky software". It's the fastest and most stable OEM ROM out there
  • That's because there's more to a mobile camera than the sensor or lenses. Software is key and Sony is horrible at software development (which should not be a surprise considering they keep firing people) Posted via the Android Central App
  • Agreed. I mentioned that the can't seem to write decent processing software. But the lack of OIS, which is hardware, is also confounding. Posted via the Android Central App
  • That's a rather dumb move if they are looking to save money unless they got an absolute steal on office space in San Fran(which I highly doubt), then again maybe the CEO just wanted an ocean view...
  • Lol... Posted via the Android Central App
  • This must be an April fools joke. A US Sony mobile unit? Yeah right...
  • Lol I needed that reminder I can't take anything posted seriously today. Posted via the Android Central App
  • Sony had a US Mobile Unit?
  • Lol right? Sure as hell can't tell Posted via the Android Central App
  • They exist, but their only real job is deciding which features to cut from their US models. Posted via the Android Central App
  • One correction: Their only real job is to determine which features to cut from the US market in order to ensure that they fail in the US market. Posted via the Android Central App
  • How about the marshmallow update for z3 line sony!!!! Posted via the Android Central App
  • Amen! They're taking their time with that... Posted via the Android Central App
  • Honestly if they want to tap into American market more they need to invest money advertising. Think about it, whens the last time you seen a Sony phone billboard, or Sony phone Radio Commercial, or Sony phone TV commercial? Never for the first two, but the only TV commercial I seen is the 007 one. But that commercial was horrible because your average consumer would assume that it was a movie commercial, not a phone commercial. Thats their problem they don't do advertising in US and when they do its horrible or very rare. Posted via the Android Central App
  • Sony's presence in the US is a major head scratcher. It's almost as if they're purposely sabotaging any chances of profit and success.
    I still don't get why they disabled the fingerprint scanner on the US Z5 series. My scanner works great. Posted via Xperia Z5
  • Not a surprise.Perhaps a surprise they didn't fold it up entirely. Posted via the Android Central App
  • Sony needs to have an unlocked phone capable of working on any North American carrier when a sim card is inserted. And a great camera. Sheesh, Sony. Unlocked Marshmallow Nexus 6 on Verizon. I'm a happy guy.
  • They have a US mobile division?! (I live by 3 words. fastboot flashing unlock)
  • Wow... I live in Atlanta and had a hard time finding a Sony phone... Perhaps they need to rethink their strategy.