Read It Later, the popular multi-platform "DVR for the web", is now Pocket, and is now available for free in the Google Play store. With a free account, Pocket will save the articles, photos, and videos of your choosing to your queue (or “pocket”), which is accessible from your phone, tablet or computer. The content you save is optimized in a layout that’s easy to read, and once you sync your pocket, it is available for offline viewing.
Along with the new name, the update brings new content filters, more organizing tools, and faster syncing. Accounts are free, and your Read It Later account will work seamlessly with Pocket. Hit the break for the full presser and the Google Play link.
- 33 percent of saved items come from 3rd party apps including Twitter, Zite, Flipboard and Pulse.
- 50 percent of items saved via Pocket are viewed on mobile screens (up from 34 percent in January).
- Web consumption peaks in the early morning and declines through the day, as consumers dig through their inboxes and find what they want to view later. iPad use peaks at night, as users view saved content in the pre-bedtime hours. Mobile consumption maps to commuting times, as users increasingly view content in transit.
- 40 percent of items saved are not articles; popular content include videos, images, things to buy, travel tips and recipes.
- YouTube is the apps’ most popular source of content, as users increasingly are saving videos for later viewing.
- The new Pocket update is focused on making the most important parts of the user experience as easy and simple as possible. It enhances all the features users already loved in Read it Later in a beautiful new interface.
- A Cleaner, Simpler UI. The new user interface of Pocket displays all of a user’s content in a beautiful, easy-to-view layout adapted to take full advantage of high definition displays.
- • Video & Image Filters. Most people save sites with videos and images, in addition to articles and text. Pocket automatically filters all content so users can quickly switch between articles, videos and images with just a tap.
- Enhanced Viewing Experience. Articles, videos and anything saved is displayed in a clean and simplified view with fewer toolbars and a redesigned full-screen mode.
- • Easier to Organize. New bulk editing, favoriting and tagging modes make organizing and browsing saved items easier. Users can find content by keywords, publications or create their own custom tags.
- Favorites. Users can star favorite content so it is always available when they want to find it.
- Pocket is Free on All Major Mobile Platforms. Pocket is now available, for free, on all major mobile platforms including Android phones and tablets, iPhone, iPad, iPod Touch and Amazon Kindle Fire.
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