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Pixel 5 availability shows Google still can't get its act together

Google Pixel 4 XL long-term review
Google Pixel 4 XL long-term review (Image credit: Harish Jonnalagadda / Android Central)

Google unveiled the Pixel 4a earlier this week, and because the phone was delayed by several months due to the pandemic, Google has teased upcoming availability of the Pixel 4a 5G and the Pixel 5. The phones will be available later this year, but there's a problem: Google is limiting availability to just nine markets, which means a majority of customers around the world won't be able to get their hands on Google's 2020 flagship.

The Pixel 4a 5G and Pixel 5 will be sold in Australia, Canada, France, Germany, Ireland, Japan, Taiwan, United Kingdom, and United States. Google doesn't have a great track record when it comes to launching its devices globally, with the Pixel 4a itself limited to just 13 markets. Google isn't launching the Pixel 4a 5G and Pixel 5 in India, Spain, Italy and Singapore, and the official blog post says it's because of "local market trends:"

Regarding the two new 5G Pixel phones that were announced globally today, these will not be available in India or Singapore, based on a variety of factors including local market trends and product features. We remain deeply committed to our current Pixel phones and look forward to bringing future Pixel devices to these countries.

With most flagships and mid-range phones available across the globe, it's frustrating to see Google still limiting its Pixel phones to select markets. The Pixel 2 series series was limited to just nine markets as well — Australia, Canada, Germany, India, Italy, Singapore, Spain, UK, and the U.S. — and the Pixel 3 series debuted in those same markets with the addition of France, Ireland, Japan, and Taiwan.

Google Pixel 4 XL long-term review

Source: Harish Jonnalagadda / Android Central (Image credit: Source: Harish Jonnalagadda / Android Central)

Last year's Pixel 4 launch was derailed because of regulatory issues with the Soli radar module, with Google having to essentially block access to Motion Sense in several markets. Because of Soli, Google could not sell the Pixel 4 in a few markets like India, and at the time, the company said that it was committed to bringing future Pixel phones to the country:

Google has a wide range of products that we make available in different regions around the world. We determine availability based on a variety of factors, including local trends, and product features. We decided not to make Pixel 4 available in India. We remain committed to our current Pixel phones and look forward to bringing future Pixel devices to India.

Looking at the two statements, the only thing that has changed is that Google is now deeply committed to its Pixel phones, whereas last year it was just committed. That still doesn't change the fact that Google is not going to launch its flagship in India — the world's second-largest handset market — for the second year in a row. It's understandable that Google could not launch the Pixel 4 in India last year because of regulatory hurdles; but for the brand to willfully ignore the country this time around is inexcusable.

Google Pixel 4a 5G and Pixel 5 teaser

Source: Google (Image credit: Source: Google)

Google isn't doing itself any favors by limiting access to Pixel hardware to select global markets. Every major flagship is available globally — Samsung sells the Galaxy S20 series in 130 countries around the world — and by not making the Pixel 5 available to a wider audience, Google is already admitting defeat before the phone is even official.

If OnePlus can launch the Nord in 31 countries, why can't Google?

If Google really wants to give its flagships a fighting chance, it should launch them globally and let customers decide with their wallets. By being conservative with availability, Google is just not endearing anyone to its Pixel phones. If anything, it is eroding trust in the brand.

Google says 5G connectivity was one of the considerations for limiting the Pixel 4a 5G and Pixel 5 to nine countries, but that's a weak argument. Both devices are expected to be powered by the Snapdragon 765 chipset, which has a 5G modem baked into the SoC along with a 4G modem. The OnePlus Nord features the same chipset and is now available in 31 countries, and there's no reason why Google had to limit its phones.

If Google's hardware journey over the last four years has shown us anything, it is that there's no coherent strategy at play here. It may have been prudent to limit the Pixel 2 series to select markets as Google was still finding its feet, but we're now into the fifth generation of Pixel phones. The fact that a wide swathe of customers around the world won't be able to get their hands on the latest Pixel flagship suggests Google just doesn't care about its phones selling in any meaningful numbers.

Google's software scale is unprecedented — that much is clear to anyone that has used the camera on a Pixel phone — but when it comes to hardware, the company is still stumbling along aimlessly. Google needs to prove that it is serious about hardware, and the first step in doing so would be to launch its devices globally.

Harish Jonnalagadda
Harish Jonnalagadda

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.

19 Comments
  • Maybe because no one wants a pixel? I still havent seen anyone ever with a pixel in Canada.
  • The number is dwindling for sure. I was a long time Pixel owner and recently got rid of mine to move on to another option. I like the software and the camera but the hardware choices they make, I can’t deal with them anymore.
  • Lol, the Nord in 31 countries. EXCEPT the US. So all of you worldwide have your Nord I'll get my Pixel 4a
  • Indeed, history has shown that Google really isn't interested in selling phones at meaningful volume. Yet people still think they are trying to be Samsung or Apple when it comes to selling phones. Tech writers and commenters seem to forget that Google is a software company first. They build phones so they have something to build their software for. And they sell the phones to a niche group of enthusiasts because they can, not because they want to sell the most phones. Google doesn't care if you buy a Galaxy or a Pixel or whatever so long as it runs Android and uses Google services. This has been the case since the beginning and will be the case until it isn't. Does Google have plans to eventually have a high volume phone business?...Maybe...but that day has not come. In the meantime, stop trying to make these devices out to be something they are not. I personally don't care. The fact that they are more niche and not that many people have them is actually appealing to me. I don't want to have the same phone as everyone else. I know Google will keep making great phones and I will keep buying them.
  • THIS!!!!!!!!!!!! Finally, someone gets it.
  • Guess what, I use Google services on my iPhone and it’s a much better experience on the iPhone than Android.
  • Guess what, idgaf
  • Who asked you? Get lost, idgaf what you think, I'm too busy with my superior iPhone 11 Pro Max to care what you Android peasants think. I'm bored of this site and Android.
  • You asked actually.
    "guess what"? Iphone 11 is a bezel ugly phone, enjoy
  • iPhone 11 Pro Max is beautiful, while most Android phones have ugly curves and cutouts which I prefer the notch on my iPhone 11 Pro Max and Face ID is amazing, Android face unlock cannot compete with Face ID.
  • Google doesn’t care about the iPixel which is a poor iPhone Clone for Android, thankfully I have the real thing which is better than faster than any Android phone so much so that Android flagships have to cheat and double their refresh rate to even compete with the smoothness of iOS.
  • You're laughably misinformed. PixEL iS aN iPHoNE CLonE is a tired old trope just like all of your comments. Claiming that Android phones are "cheating" by increasing the refresh rate is one I haven't heard before but it doesn't surprise me. That is exactly what you would expect Apple fanboys to come up with as an excuse when their phones are lagging behind in certain tech. Then in a year or two when Apple has a higher refresh rate they forget about the ridiculous "cheating" claim and pronounce the feature to be the best thing to ever come to a phone. It's a predictable and boring cycle that has been repeating since smartphones were a thing. Good job being a caricature.
  • Blah blah blah. The iPhone of Android is dead, Google cannot compete with the awesomeness that is the iPhone, no Android phone can at 60h. Typing this on my awesome iPhone iPhone 11 Pro Max. Android peasant.
  • I really like the part about apple "inventing" wireless charging 4-5 years after it was on Android.
  • Pobrecito. Qué triste
  • Has anyone considered the possibility that Google can't get the parts needed to build the phones do to the pandemic? Even Apple may have to delay the iPhone 12, or limit the number of availability.
  • No, it's always been this way.
  • No Pixel 5XL.......no sale. I'll get something else. The Pixel is a dead platform.
  • I owned the original pixel, 2, 3 and 4 all in XL but it’s become obvious they won’t be getting any better and will remain niche product’s with issues. Unfortunately that only leaves an iPhone which so long as you are prepared to pay up for the top spec pros are the best money can buy