Nokia's lengthy collaboration with Zeiss resulted in some of the best cameras in the smartphone segment (RIP Lumia 1020), and that partnership is kicking off once again. HMD Global — the company with the exclusive rights to Nokia's brand name — has announced that it has signed an exclusive partnership with Zeiss to deliver the "ultimate imaging experience possible on a smartphone" and set "new imaging standards within the smartphone industry."
Nokia teamed up with Zeiss over a decade ago, bringing several innovations to this industry, including the first multi-megapixel mobile phone, PureView, and more. By rekindling its partnership, Nokia is looking to once again raise the bar for smartphone cameras:
From Arto Nummela, CEO of HMD Global:
The Nokia phones that already made their debut this year — the Nokia 3, Nokia 5, and the Nokia 6 — are aimed at the budget segment, and it looks like the Zeiss optics will be reserved for Nokia's oft-rumored flagship, the Nokia 9. Earlier leaks showed off two dual 13MP cameras at the back, and Nokia alluded the same in a tweet announcing the partnership with Zeiss:
Nokia smartphones to feature ZEISS optics. Together, we look forward to an exciting journey into the future of smartphone imaging. pic.twitter.com/GNWwuMAveKNokia smartphones to feature ZEISS optics. Together, we look forward to an exciting journey into the future of smartphone imaging. pic.twitter.com/GNWwuMAveK— ZEISS Camera Lenses (@ZEISSLenses) July 6, 2017July 6, 2017
It'll certainly be interesting to see what comes out of Nokia's renewed partnership with Zeiss, considering camera quality is a key differentiator in the high-end segment.
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Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.