The LG V30 launched on August 31, coinciding with the IFA trade show in Berlin, and is the direct successor to 2016's LG V20. LG's "V series" has ostensibly stood as a bigger, more feature-packed and tougher phone to sit above the G series of devices, but in each subsequent year has proven to get closer and closer to the mainstream.

Unlike previous V phones, the V30 is dramatically closer overall to its G series counterpart, the LG G6. The V30 has a 6-inch QHD display, and for the first time since the G Flex 2, it's an OLED panel — following the G6's LCD. Unlike the V10 and V20, it doesn't have a secondary display at the top of the phone, and instead works to minimize bezels to make the phone as compact as possible. Internally it has a full spec sheet that'd feel at home with any other flagship — a Snapdragon 835, 4GB of RAM, 64GB+ storage and a 3300mAh battery.

LG is once again focusing on photo and video performance on the V30, using the phone to introduce a handful of new super-advanced video shooting modes for dramatic, cinema-like effects from its dual cameras. It sticks with the same tried-and-tested LG system of one standard camera and one wide-angle one, though the sensors have changed from both the V20 and G6.

On February 24, 2018, LG launched a refresh of the V30 called the V30S ThinQ. Part of its new line of AI-focused gadgets, the V30S ups the RAM to 6GB and the storage to either 128GB or 256GB. Elsewhere the phone is almost identical, save for its two new colors: Platinum Gray, and New Moroccan Blue. There are also software improvements in the form of AI enhancements to the camera, which detect up to eight scenes and adjust the shooting settings accordingly.