The LG V30 launched on August 31, coinciding with the IFA trade show in Berlin, and is the direct successor to 2016's LG V20. LG's "V series" has ostensibly stood as a bigger, more feature-packed and tougher phone to sit above the G series of devices, but in each subsequent year has proven to get closer and closer to the mainstream.

Unlike previous V phones, the V30 is dramatically closer overall to its G series counterpart, the LG G6. The V30 will has a 6-inch QHD display, and for the first time since the G Flex 2 it's an OLED panel — following the G6's LCD. Unlike the V10 and V20, it doesn't have a secondary display at the top of the phone, and instead works to minimize bezels to make the phone as compact as possible. Internally it has a full spec sheet that'd feel at home with any other flagship — a Snapdragon 835, 4GB of RAM, 64GB+ storage and a 3300mAh battery.

LG is once again focusing on photo and video performance on the V30, using the phone to introduce a handful of new super-advanced video shooting modes for dramatic, cinema-like effects from its dual cameras. It sticks with the same tried-and-tested LG system of one standard camera and one wide-angle one, though the sensors have changed from both the V20 and G6.

The V30 launched just a week after Samsung unveils its new Galaxy Note 8, which will be its main competition in the large, top-end phone space.