Instant Apps are a way for developers to provide a lightweight, modularized portion of their full app experience when a user opens specific search results. The user has to enable Instant Apps in the Settings menu before the feature will work, however. Announced at Google I/O 2016, the feature was made available to all developers after this year's I/O.
Google has announced the feature is now available to 500 million users, so developers should feel encouraged to start building for the feature. Instant Apps are available for any user running Android 6.0 and later, or 45.8% of all Android users. While that's not a majority, that's still a very large number of users and will continue to grow in the future.
Google also shared that application developers are already seeing a return on their work for Instant Apps. Vimeo increased session duration by 130% following the integration of Instant Apps, while the real estate purchasing application dotloop saw a 62% increase in users using its service to sign documents after integrating Instant Apps into its platform.
Google also provides a list of best practices for developers interested in integrating Instant Apps into their service.
Have you stumbled across an Instant App you like yet? Let us know down below!
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