HTC U Ultra costs $900 in India, U Play with Helio P10 debuts at $600

A month after their global debut, HTC has launched its latest devices in India. The U Ultra will be available in the country for ₹59,990 ($900) starting March 6, and the U Play is set to retail for ₹39,990 ($600), with availability kicking off from March 6. HTC is bundling a one-year insurance — which covers liquid and physical damage — with both phones, and is providing a 7.5% cashback to Standard Chartered customers.

The U Ultra is a decent proposition considering the 32GB Pixel XL is still retailing for ₹67,000 ($1,000) (opens in new tab). The device offers a 5.7-inch QHD display Gorilla Glass 5 and a secondary 2.0-inch display that can be used for viewing notifications (à la LG V20), Snapdragon 821 SoC, 4GB of RAM, 64GB storage, microSD slot, 12MP rear camera with laser autofocus and 4K video recording, 16MP front shooter, USB-C, and a 3000mAh battery with Quick Charge 3.0.

The mid-range U Play isn't as interesting, however, with the device offering a 5.2-inch Full HD display, MediaTek Helio P10 SoC, 4GB of RAM, 64GB storage, microSD slot, 16MP front and rear cameras, and a 2500mAh battery. Both phones run Android 7.0 Nougat out of the box.

The retail pricing of the U Play puts it at a disadvantage over the likes of the OnePlus 3T, which is available for ₹29,999 ($450) (opens in new tab). That's not taking into account the specs on offer. While HTC has done a commendable job of optimizing the software to run smoothly on underpowered hardware, there's no way of getting around the fact that the Helio P10 doesn't come close to matching the Snapdragon 821 on the OnePlus 3T.

HTC Ultra + U Play hands-on

Harish Jonnalagadda
Senior Editor - Asia

Harish Jonnalagadda is a Senior Editor overseeing Asia at Android Central. He leads the site's coverage of Chinese phone brands, contributing to reviews, features, and buying guides. He also writes about storage servers, audio products, and the semiconductor industry. Contact him on Twitter at @chunkynerd.

  • Such reasonable pricing from HTC like always
  • Exactly lol
  • Did you read the article where they compared its pricing to the pixel xl?
  • Which is not an example of good pricing either. The Pixel is overpriced AF.
  • How much does a Oneplus 3T cost in India...
  • $450. No one's going to care about the U Play.
  • No, and nor should they. And I'm not sure the ultra will be any different, doesn't seem to offer much for twice the price. My thinking for a while has been that HTC doesn't care about the UK/Europe, so I don't care about them. This is the most recent example in a long history of HTC not caring about India, so Indians shouldn't care about HTC. In my opinion.
  • Nor will they care about the U ultra. Stupid pricing as always.
  • And they wonder why no one buys their phones
  • Sad!
    I've been a HTC fan for years now and this is going to be another nail in the coffin. No way they will be able to provide the features the Galaxy S8 will have and charging THAT much?? They are crazy!
  • That thing they've been smoking at HTC must come from another planet. This is the only explanation to those pricings.
  • HTC.. THC... Coincidence? Yes, but still amusing.
  • Does HTC want to price itself out of existence?
  • HTC will never learn