What you need to know
- HBO Max could charge $9.99 for its upcoming ad-supported tier.
- The company has already announced that the cheaper tier will be available this June.
- The price could undercut other streaming services like Netflix, which doesn't have an ad-supported tier.
The impact of the COVID-19 pandemic has driven more people to streaming services. HBO Max launched at an opportune time to take advantage of this, bringing several theatrical movie releases to the platform. While not cheap at $14.99/month, it does offer more than one simultaneous stream and supports 4K HDR on many of the best streaming devices. WarnerMedia has already announced plans to launch its cheaper, ad-supported tier this June, and now we may have an idea of how much it'll cost.
According to a report from CNBC, WarnerMedia plans to charge just $9.99 for its ad-supported tier. That would challenge rival streaming services like Disney+ and Netflix, the latter of which has a basic plan for $8.99 that only offers one stream and no HD support. Netflix does have a $13.99 plan that offers two simultaneous HD streams, although as it stands, HBO Max already supports 4K and three simultaneous streams. If the service keeps these perks in its new ad-supported tier, it could seriously undercut Netflix.
Apparently, some TV distributors aren't too happy about the cheaper tier since they apparently receive a large share of the HBO subscription charge. According to CNBC, Comcast could take as much as $9 per $15 subscription. AT&T isn't too worried about it, and CEO John Stankey seems eager to embrace more customers with this more affordable subscription:
Whether a customer chooses to buy the ad-supported product or buy the straight subscription product, it's accretive in the same ways to our business.
With June just around the corner, it's only a matter of time before WarnerMedia announces the full details of its upcoming ad-supported tier for HBO Max. Is this something any of our readers would be interested in?
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