What you need to know
- Google will now make it free for hotel booking listings to be listed in Search and Travel.
- Previously, hoteliers had to pay Google for their links to be featured via Hotel ads.
- Google says it's doing this to help the people connect with the travel industry as countries reopen.
Google today announced a new move geared towards the post-pandemic world. It's now making it free for hotels and travel companies to list their booking links directly from the search results page. Previously, when you searched for hotels in Google, you'd be able to see listings and availability, but direct booking links would only be made available if the company had paid for Hotel Ads. This change will come first on Google Travel.
Richard Holden, Vice President, Product Management, Travel, said in a blog post:
Dai Williams, chief growth officer at SiteMinder, told the folks over at Skift that Google's move would help enable drive revenue for hotels by making it more cost-effective to enable direct bookings saying:
Speaking to PhotcusWire, Holden acknowledged that while Google was losing revenue by making ads unnecessary, the company would also be reaping the benefits by making its Travel product irresistible for consumers due to its comprehensiveness, and for businesses to due to its ease of access, adding:
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