Google opens a .new domain to shortcut suggestions

Google Campus Logo
Google Campus Logo (Image credit: Android Central)

What you need to know

  • Google is opening its .new domain to companies and organizations.
  • The URL should engage a useful action or task.
  • Spotify, Medium, Cisco Webex already own domains.

Google is opening its top-level .new domain for companies and organizations that wish to create a shortcut initiated from a simple URL. Currently, Google uses .new for its Google Docs, Sheets, and Slides apps. Typing into your Web address bar will open a new Google Docs page immediately. Google is now extending this domain to other organizations to create similar capabilities.

Presumably, this will create a gold rush on simple URLs for .new domains, and Google has already set aside some key word choices with questionable connections. opens a new Spotify playlist. Good that Google did not favor its own Google Music for antitrust purposes, but it is curious that these actions are so tied to specific services.

OVO Sound .new screenshot

Source: (Image credit: Source: creates a new story on Medium. works with the Stripe service., surely a valuable domain brand, is tied to ... Ovo Sound?! What is Ovo Sound?! A list of the currently-available shortcuts can be found on Google's blog post for the new domain scam.

Pricing for the domains is not explicitly listed, but among its FAQ, Google includes the question "Why are .new domains priced at such a high cost?" For the answer, go to

Philip Berne