Google spent a good bit of time talking up Android Auto at Google I/O but for it to truly succeed, it needs partners. And that's just what it got with Google announcing 40 new partners into the Open Automotive Alliance.

We already knew the likes of Audi were on board, but the new list of partners covers car makers from all over the world such as Mazda, Renault and Bentley, as well as third-party in-car tech manufacturers such as Alpine, Clarion and JVCKenwood.

Oh, and the best part? The first cars will be on the road before the end of 2014.