Evleaks: 'HTC M7 coming to market as simply the HTC One'

Well here's an interesting rumor to end the week on -- notorious Twitter leaker @Evleaks is claiming that HTC's upcoming high-end handset, codenamed M7, will come to market as simply "HTC One." Not One X II, not One Y or One Z, just HTC One.

The M7 codename leaked out late last year, and in the absence of any official branding, it's been the only name we've had to refer to the upcoming HTC flagship. The use of "HTC One" would keep things simple, while not putting to waste the brand awareness that HTC's built over the past twelve months. (Also remember that HTC CEO Peter Chou was caught leading chants of "HTC One!" right after "M7!" at a recent company party.)

Evleaks has a good track record when it comes to pre-release leaks and rumors, but we'd still take this with a pinch of salt until we hear the official word from HTC on Feb. 19.

In the meantime, how would you feel about picking up an "HTC One" later this year? Share your thoughts on the possibility down in the comments!

Source: @Evleaks on Twitter

Alex Dobie
Executive Editor

Alex was with Android Central for over a decade, producing written and video content for the site, and served as global Executive Editor from 2016 to 2022.