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BlackBerry's strategy for survival? Android and iOS, of course (And maybe Windows Phone)

BlackBerry is still a mess. That hardly comes as news to anyone. But with a new CEO at the helm, the company is more focused than ever at not only surviving, but thriving. (That is what companies are supposed to do, after all.)

And if you had any doubts about whether that strategy will include Android, we'll point you to this passage from CrackBerry's lunch with Chen last week in Las Vegas:

 “You could be an iPhone customer, and also a BlackBerry customer,” Chen explained. “You could be an Android customer, and also a BlackBerry customer. It's not mutually exclusive. I think that's an important key message of the company going forward.”

The full interview — and Kevin Michaluk's accompanying piece — are must-reads, especially for the folks who still keep one eye open to what's going on in Waterloo.

Have you listened to this week's Android Central Podcast?

Android Central

Every week, the Android Central Podcast brings you the latest tech news, analysis and hot takes, with familiar co-hosts and special guests.

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  • Well, I agree with his outlook. The problem is going to be trying to get consumers to use a product they don't really need. I think Blackberry is nice and all, but I don't need it. My device suits my needs and wants. Maybe that's just me... Nexus 5...enough said
  • I recently tried to use android again, the lack of swiping up to get to the desktop and the lack of open windows on the desktop kills it. Android just frustrated me. That and when i searched for minecraft in the play store I get thousands upon thousands of things.
  • There are powerful apps that literally let you bind any gesture to any action that you want, such as GMD Gesture Control, giving you limitless possibilities and searching for Minecraft instantly returns Mojang's Minecraft. Your preference or lack of ingenuity is not a limitation of the OS, but the user.
  • +1
  • Searched for minecraft on Google Play and it instantly returned 250+ apps, starting by "Best Tricks for Minecraft" and "Pixel Gun 3D (Minecraft style). Followed by 63 results in books... The real Minecraft was in 10th place. Sure wish Google cleaned up that app market a bit.
  • Search in the play store is atrocious. Half of the crap apps are listed in every subcategory. How can a search engine company have such a horrible search in their own app store? I rely on blogs to find the apps I need instead of searching the play store, and play really needs to let me search the subcategory I'm in rather than the whole store.
  • Not the same as baked into the OS, what happens when it conflicts and crashes, and it will. Posted via Android Central App
  • +100 Posted via Android Central App
  • +100 Posted via Android Central App
  • +100 Posted via Android Central App
  • Blackberry will survive and thrive I believe in them Sent from my heavily BlackBerry z10 Posted via Android Central App
  • Richard? Is that you? Nexus 5...enough said
  • Well, he did say Blackberry instead of the "PIMP SLAPPING best phone HANDS DOWN Note 3" so maybe it isn't him lol. Posted via Android Central App
  • True. It may he his brother... Sounds just like him! Nexus 5...enough said
  • Oh cry me a river oh cry me a river _______________________________________________
    This message was brought to you by the numbers 0 and 1
  • If they end up building Android devices, those better be the most secure Androids ever made. Posted via Android Central App
  • You can't secure Android but so much, it goes against Google's core principles. Posted via Android Central App
  • It will be interesting to see what they can do with android in one of their phones. Maybe a really secure android BlackBerry phone. It actually has the opportunity to be really good. Posted via Android Central App
  • I know it doesn't matter to everyone right now but editorials say that 2014 is the year of encryption. And unfortunately, I think it'll only grow as a point of interest as the years past.
    They are a security and encryption kind of company, they can profit from this.
    But, I'll have to wait and see if the results will be there.
  • I agree with what some of the others are saying. I would grab a blackberry device if it had Android OS with Blackberry security. Not sure if it is even possible... But who knows. Posted via Android Central App
  • The only thing Blackberry offered that made the device a relative joy to use was the pointing device (trackball/pad). When they dropped that, I stopped considering them as a viable option. Bring that back in an android device with the awesome BB keyboard and I'm in.
  • Really? Once the trackball got dirty enough you were toast, unable to scroll one way or another. It was easy to replace but still.
  • Agreed, my Curve needed frequent track ball repairs. When I finally upgraded that phone, I never even considered another BlackBerry. And previously, I had always thought highly of their devices. I hope the company gets it together, but bringing back the trackball is definitely not the answer. Posted via AC App on HTC One
  • They stopped using track balls in 2009 I belive. Since then they used a track pad which is low resolution digital camera that tracks your finger. No moving parts to break. Posted via Android Central App
  • silly dumb delusional canucks. i'm still betting on this miserable company to vanish in 2014 or be broken up.
  • They dodged the bullet in 2013, let's see if lightning strikes twice in the same place.
  • Pretty sure he is talking about android and iOS devices able to connect to a BES server for BYOD enterprise situations. Making these users a blackberry user, at the same time. Not building blackberry handsets with Android on them. Posted via Android Central App
  • If that's what they mean. Blackberry is still going to be on a sinking ship.. Its just very small holes. Going down very, very, very, slowly. Posted via Android Central App
  • Read the article on crackberry. That's exactly where this small quote is taken out of context, he's discussing other device integration with BES. Posted via Android Central App
  • That's exactly what he meant. They are not turning away from BB10 or even the Legacy BBOS devices that are still selling. Posted via Android Central App on my daily driver, the Droid MAX
  • I hope thats not what they have in store. I'd love to rock a BB Q10 running android. Posted via Android Central App
  • Or, the way all of you are trying to interpret this, iOS or WP8. Pick your OS and load it on a blackberry? Apple will be on board for sure... Posted via Android Central App
  • Why not instead make something really innovating instead on riding the success of others. Posted via Android Central App
  • If that q10 came to my carrier I would seriously consider it.
    Why? Because for what ever reason nobody wants to make decent slider (that I can get on the carrier of my choice). Why all the iphone like slabs? Some of us still like a good keyboard. Damn you HP for killing the Pre3 the very second it was going to go in production!
  • BB needs Google services support on the device. I think they should pay the fee required and support the development. If not Google then Amazon marketplace (that has great Android apps) Posted via Android Central App
  • Actually, if you have 10.2.1 installed, you can use Amazon App Market, or Snap which is a client for Google Play. You have full access to Google Play, but you can't actually purchase apps. However, Amazon App Market does allow you to purchase apps. Posted via Android Central App on BlackBerry Z30
  • BB needs Google services support on the device. I think they should pay the fee required and support the development. If not Google then Amazon marketplace (that has great Android apps) Posted via Android Central App
  • My employer (bank) is on BES 10. BYOD may be allowed at some point in the future. But it's going to flop. BYOD policy = buy your own phone and pay your own bill, and yes we can let you check your emails on your personal/ non-BlackBerry device. iPhone is first but they are having trouble matching the security to the same level as the bb10 devices. I'm not going to hold my breath. Posted via Android Central App on BlackBerry Z30