Over the past 3 years, smart speakers have blown up as one of the biggest markets in the consumer tech space. Amazon, Google, Apple, and others are all racing to get as much market share as possible, and it looks like these efforts are working.
Voicebot recently teamed up with PullString and RAIN to see just how many people are actually buying/using smart speakers, and after interviewing 1,057 adults across the United States, it was found that 19.7% of them said they own a smart speaker.
Assuming that 19.7% translates to the entire United States, that would mean 47.3 million of the country's 252 million population own a smart speaker. Of those interviewed, it was also found that 42.2% of smart speaker owners are female and 57.8% are male.
Per RAIN's VP of Emerging Experiences, Greg Hedges –
Consumers continue to flock toward voice technology in staggering rates, which demonstrates not only the lightning in a bottle that these smart speakers (Echo/Dot and Google Home/Mini) have generated, but ultimately showcase Voice's impact as a larger behavioral movement.
In addition to those two main findings above, Voicebot was also able to conclude the following:
- 65.7% of people own just one smart speaker while 7% own four or more
- The living room and kitchen are the most popular locations for smart speakers (45.9% and 41.4%, respectively)
- Amazon has 18.4% market share, Google has 18.4%, and the remaining 9.7% goes to Alexa, Google Assistant, and Cortana-powered speakers that are made by other companies.
- iPhone owners are 22% more likely to own a smart speaker but 30% less likely to have one made by Google
I personally own a Google Home and Home Mini, and I honestly don't know how I got by without one. I use these gadgets every single day for setting timers, listening to music, making calls, and so much more, and it really is fascinating to see so many people already eager to adopt this new technology.
Do you own a smart speaker? If yes, which ons(s) did you choose and why? Sound off in the comments below!
We may earn a commission for purchases using our links. Learn more.
Control's Foundation DLC shows Remedy's still in top form
Remedy takes us back to the Oldest House on another exciting mission to save the Federal Bureau of Control. If this expansion is any indication, the next one potentially involving Alan Wake should be incredible.
Everything you need to know about the OnePlus 8, 8 Lite, and 8 Pro!
OnePlus wowed us in 2019 with an onslaught of excellent handsets, and for 2020, the company looks to one-up itself yet again. Between the OnePlus 8, 8 Lite, and 8 Pro, here's everything you need to know about what OnePlus is cooking up this year.
Top 15 Google Duo tips and tricks for better video calls
Google Duo is a solid yet simple video chat app that is available across several platforms, including Android, iOS, and web. Yet despite how simple it is, there are a number of useful tips and tricks to be learned to get the most out of the app. We'll walk you through the top 15.
The best smart locks that support Google Assistant
Smart locks are great tools for keeping your home safe, and if you've got a Google Assistant speaker, these ones can be controlled by just using your voice.