'Uncarrier' revenue up 27.5 percent in second quarter
T-Mobile US has announced its second quarter 2013 financial results, and it looks like the "Uncarrier" campaign is starting to bear fruit. T-Mo added 1.1 million new subscribers from May to July, which the operator says represents its strongest growth in four years.
Revenues are also up 27.5 percent year-over-year, "primarily due to the inclusion of MetroPCS results for May and June 2013 and higher equipment sales due to record smartphone sales." ARPU (average revenue per user) was up 27.9 percent for prepaid with the inclusion of MetroPCS, while postpaid ARPU fell year-over-year by 6.5% to $53.60.
On the network front, T-Mo says its 4G LTE service now covers 157 million people in 116 metro areas, beating its goal of covering 100 million people by mid-year.
It's a significant turnaround from the situation last year, which saw an LTE-less T-Mobile hemorrhaging customers to the larger carriers. Time will tell whether the company's recent "bold efforts, including the "JUMP!" upgrade plan, will hasten its turnaround.