LG on occasion has announced products before actually announcing the products, and the trend continues today with the "LG G2." This should be (is) the successor to the Optimus G, and should (will) get our hands on it in a few weeks in New York City. It also marks the end of the "Optimus" name for LG's flagship devices.

Google's translation points to "a user-friendly and innovative new mobile experience" — which can mean whatever the hell LG wants to it, but consider our interest piqued. LG has already said to expect the Snapdragon 800 SoC and have a theoretical speed of 150 Mbps — LTE-A. But most of us won't see that anytime soon.

In addition to dropping the "Optimus" name from this line, LG also said its 4:3 aspect ratio Optimus Vu will now just be called "Vu." So there's that.

See you in NYC next month.

More: LG


G Branding for All Future LG’s Premium Phones

SEOUL, July 19, 2013 — The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been in-troduced will continue unchanged.

“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”

Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise. .