LG on occasion has announced products before actually announcing the products, and the trend continues today with the "LG G2." This should be (is) the successor to the Optimus G, and should (will) get our hands on it in a few weeks in New York City. It also marks the end of the "Optimus" name for LG's flagship devices.

Google's translation points to "a user-friendly and innovative new mobile experience" — which can mean whatever the hell LG wants to it, but consider our interest piqued. LG has already said to expect the Snapdragon 800 SoC and have a theoretical speed of 150 Mbps — LTE-A. But most of us won't see that anytime soon.

In addition to dropping the "Optimus" name from this line, LG also said its 4:3 aspect ratio Optimus Vu will now just be called "Vu." So there's that.

See you in NYC next month.

More: LG


G Branding for All Future LG’s Premium Phones

SEOUL, July 19, 2013 — The next flagship device from LG Electronics (LG) will be officially known as G2 and will be the first smartphone from LG to be launched as part of the company’s new “G” premium brand. Future smartphones in the same series will carry only the G name while the branding of mobile devices that have already been in-troduced will continue unchanged.

“Our vision is to make LG’s newest G devices synonymous with excellence, raising the bar even further for the ultimate in user experience,” said Dr. Jong-seok Park, president and CEO of the LG Electronics Mobile Communications Company. “The new G2 will build upon the excellent reputation established by previous G Series products.”

Furthermore, LG’s premium 4:3 display smartphones will be rebranded as simply “Vu:” going forward. All of LG’s smartphones feature next generation core technologies and familiar UX with each series highlighting a different facet of the company’s product expertise. .


Reader comments

So long, 'Optimus' — LG G2 up next


Say this 10 times with a pencil in your mouth : Geez, Jeremy is gellin' with his LG G2 3G!

Posted via Android Central App

I thought you just posted LEG2. LOL

Posted via my themed "WHITE DRAGON" LiquidSmooth Sprint GSIII.

The only thing which truly gets me excited about this phone is the on screen buttons and the 2.3 GHz quad core processor.

Posted via Android Central App

How about the stereo speakers on the bottom of the device (and headphone jack as I prefer it vs my N4), how about the peer reviewed greatest display/display tech on the planet (at 5.2"), how about it's likely the base for the Nexus 5?!

I really like my Nexus 4 so I'd politely request, ahem Google, that this be the next Nexus. Pretty please?

I can't wait for this to be announced I have seen the video and the display and buttons on the back look great but I want to see the actual back of the phone from the video had some sort of masking on it I hope the still have the crystal pattern on back like the original optimus G.

Posted via Android Central App

I hope the Volume button is not on the back like those leaks, that would be instant no-buy for me since I use my phone on a car mount and not being able to adjust volume in that scenario is a big turn-off.

Good call on dropping the 'Optimus' branding.
Sounded tacky and childish. Simpler the better for trying to market phones.

They can call it whatever they want. As long as it's a good product the name doesn't matter.

Posted from my Nexus 4 via Android Central App