Samsung Galaxy S4

Four million shipped in first four days, Korean press reports

With strong brand recognition, an colossal marketing budget and plenty of anticipation among smartphone buyers, it was almost inevitable that Samsung was going to see enormous demand for its new Galaxy S4 handset. According to an unnamed Samsung executive quoted by Korea's Chosun Ilbo newspaper, the company shipped four million Galaxy S4s between Apr. 26 and Apr. 30, and as of May 10, shipment numbers stood at 6 million.

Of course, a unit shipped isn't necessarily a unit sold to a customer, but the shipment figures do show a strong appetite for Samsung's latest handset among its carrier and retail partners. The Galaxy S4 has benefited from a smoother global roll-out than its predecessor, with Europe, North America and parts of Asia, including Samsung's native South Korea, getting the phone in late April.

If previous Galaxy handsets are any indication, this isn't the last story we'll be writing about shipment and sales milestones for the Galaxy S4. Samsung itself is hoping to hit the 10 million shipped mark by the end of May, the Chosun Ilbo reports.

Source: Chosun Ilbo; via: UnwiredView