LG Optimus logo

For all you logo nerds out there (and we know you're out there), be advised that LG has unveiled new logos for its Optimus line of Android devices. We could go on all day about the subtelty of the font and the intricacies of the gradients ... but don't worry, we won't. We will, however, let LG tell you in its own words:

The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.

Sounds good. And we'll be in Barcelona starting Feb. 26 to bring you everything there is to bring from Mobile World Congress. Stay tuned!

  NEW LOGO FOR LG SMARTPHONES DEBUTS AT MWC 2012
LG to Transform Its Optimus Brand Logo with New Design-oriented Handsets
    
SEOUL, Feb. 17, 2012 – LG Electronics (LG) renews the logo design of its signature mobile phone brand, the Optimus, reflecting the company’s reinforced design leadership. The incumbent Optimus brand was initially introduced two years ago in line with the launch of the LG Optimus Q, LG’s first smartphone.

The new Optimus logo is designed to accentuate the metallic edges and slim shape of the 2012 smartphone line-up unveiled at this year’s Mobile World Congress (MWC). It embodies modern and seamless simplicity, which is the core for LG’s design philosophy for mobile devices.

With the new logo and desired specifications, LG will offer superior smartphones that bring design prestige to users seeking aesthetic beauty on technological devices. Also, the company’s commitment to raise the ante by offering best quality products to consumers will be further reinforced.

Further details regarding and a live demo of the new smartphones with the new logo will be offered at LG Stand (Hall 8) at MWC 2012 from February 27 to March 1.
 

 
There are 3 comments

scholt says:

How about rolling out some software updates for the products instead of playing around with graphics?

zandog says:

Font ttf name plase

reykjavik says:

Wow, very impressive. It might take me all of four minutes to come up with something more creative on Microsoft Word. I'd love to see how much they paid for that new "logo."