Samsung has been telling us for a couple weeks now to "be ready 4 the next Galaxy", and LG is taking advantage of the wording to upstage Samsung's own Times Square ads today. In a bit of playful advertising, LG has purchased billboard space directly above Samsung's with larger, brighter ads that claim "LG Optimus G is here 4 you now!" and "It'll take more than 4 to equal one Optimus G".
No matter where you stand on the merits of the Optimus vs. Galaxy camp, you have to admit that's some very clever and well-timed advertising by LG. We'll of course be live in New York later today -- 7 p.m. ET to be exact -- to see if what Samsung unveils will challenge LG's latest offerings.