LG Times Square Billboards

Samsung has been telling us for a couple weeks now to "be ready 4 the next Galaxy", and LG is taking advantage of the wording to upstage Samsung's own Times Square ads today. In a bit of playful advertising, LG has purchased billboard space directly above Samsung's with larger, brighter ads that claim "LG Optimus G is here 4 you now!" and "It'll take more than 4 to equal one Optimus G".

No matter where you stand on the merits of the Optimus vs. Galaxy camp, you have to admit that's some very clever and well-timed advertising by LG. We'll of course be live in New York later today -- 7 p.m. ET to be exact -- to see if what Samsung unveils will challenge LG's latest offerings.

Source: LG (BusinessWire); Via: Engadget

There are 45 comments

Eric379 says:

LOL @ LG. Well played, LG, well played. :) Unfortunately, when my current contract is up, I've already decided on the S4. That gives them until November to shake the bugs out and get the product on VZW's shelves.

jenglish7 says:

Now that's a cleaver and cost-effective AD. Well done LG.

Darth Spock says:

Wait, it's not insulting anyone? Not fair!

svfd757 says:

Very nice use of sarcasm and placement.

turb0wned says:

What HTC should have done, if only they were actually smart.

tanson1011 says:

Does Lg come up with anything on their own???

arin.failing says:

....that's ironic, considering this is a thread about the next iteration of the Samsung flagship phone (Galaxy S#) that has been in a legal battle with Apple over COPYRIGHT INFRINGEMENT. Granted, this one specifically isn't on Apple's court documents, but Samsung is NOTORIOUS for copying other companies (not just smartphones) and taking their glory.

Ry says:


Lastnv says:

And APPLE is an even bigger copycat so lets just cut the crap shall we

panda_mode says:


panda_mode says:

Good thing I procrastinated on my essay and checked AC during break. Hilarious

Rob White says:


From what I've seen both of these companies do this constantly in their native South Korea. It's clever & its well timed. Other companies, ahem HTC ahem... should take lessons.

Well done LG!

piizzadude says:

That's funny right there, I don't care who you are...

KarDan1111 says:

sweet kissing my nexus 4.... xoxox

smathew4 says:


rovex says:

Actually i think this is a fail. Ive shown this to several people and they just dont 'see' the LG logo, they see 4 Samsungs ads. In your peripheral vision or if you just glance casually its just one big Samsung block.

abtxpress says:

I see 4 lg logos and no Samsung at all.

rovex says:

At a quick glance I see 4 ads for the 'next galaxy', and if you aren't Amish you know what that means.

XChrisX says:

Honestly, not really. Sure us tech geeks know, but the term "Galaxy" isn't as ubiquitous with Samsung as the iPhone is with Apple. Samsung should have at least placed there logo somewhere on the ad.

TheNexusMan says:

Everybody I know who sees my Nexus, always asks me, "Is that a Galaxy?" And these are not techies.

cmandd says:

You would be amazed at the number of people who come into the store asking for the "Galaxy Phone". They may not know who makes it, or even what it looks like, but they know the name.

TheNexusMan says:

Exactly....I don't think it's clever at all. By making the adds look just like the Samsung ads (especially with the 4) it just looks like the same Samsung ads that have been pushed for weeks. And if someone walking by does bother to stare at it and realize it's for LG, it still pushes the focus back on Samsung. No one knows what an Optimus G is...LG is NOT Apple.

caesantos says:

I see "4", and there's no LG Optimus 4 NOW. And there won't be one LG Optimus 4, ever. "Galaxy" is a much more well known and stablished brand. The advertising is, in fact, reinforcing Galaxy S4 as an "optimized" Galaxy S3.

abtxpress says:

I see 4 lg logos and no Samsung at all.

LOL. I love it.

Hayatte88 says:

That should be "No Updates 4 you!." LG is known for that. :)

Rabbiddog says:

That's funny cause I just got the JB update for my Optimus G (Sprint) and the phones have only been out in NA for six months. It took Samsung WAY longer to get the JB update out to the S3s. So Samsungs record isn't any better (worse actually). I wonder how long it will take Samsung to get the next big update out for the S4?

XEOD says:

Well played Rabbiddog! I had my GS3 for 1 month before I switch to the LGOG and LOVE IT! I find it to be a much better build and a solid device. PLUS to add more punch to your comment, the LGOG wasn't released until November in NA (Nov 2nd for AT&T and Nov 11th for Sprint) which would make it only four (4) months to receive the JB update!

ipaddroid says:

Nice marketing. Poor products that's LG 4 u
Anyway galaxy series doesn't need Samsung logo to know what's coming up
But yes LG needs to tell u there is some phone of their out in the market and it some Optimus

Rabbiddog says:

That's not poor products, that's marketing. LG just hasn't spent a fraction of the money Samsung has on marketing. Their products are very nice. When making my decision to buy a new phone I held the S3 and The Optimus G in my hand and ended up with the Optimus G. Why, because it felt like and actual solidly built product whereas the S3 felt plasticy and like a toy in my hand. As far as hardware wise, the specs on the Optimus edge out the S3s, and functionality is the same between both. So overall, I found the LG to be a superior product over the Samsung IMHO.

bassdelux15 says:

Cmon HTC, that could have been you. Well played by LG tho

a2Squard says:

Well done, Lg. Well done :^D

S4 will probably be more powerful than optimus g but the og beats the current s3 for sure. In my opinion anyway and uve owned both.

At first glance it looks like 2 Galaxy S4 ads. With how busy people are in NYC and fast paced, I think LG just doubled Samsung's ad space for free. Very kind of you LG.

wonkman says:

LG's getting aggressive. Good.

drnggaj13 says:

its funny to me beause its still all andriod so google winning just diffrent companies battle to each his own ...the bottom line its andriod just wait for 5.0 os

But the LG is not on all carriers.

n-strike says:

Fuck LG.

SoCalBIGmike says:

Why would you say that? Did they ever do anything to you?

Why would they say that? Because the person is not intelligent enough to figure out what else to say. The person cannot carry on a real conversation or debate. They are probably also the type that when you say one thing against their belief they have to resort to verbally attacking the other person and/or swearing.

beck_is_back says:

yeah, every company want's to be like samsung ;)

Lastnv says:

LG wishes they were Samsung

John-Smith says:

Very clever advertising, good job LG!

toddjy says:

I'm with everyone who sees 4 ads for the 4. It took 3 looks before I realized there was an LG on the top ads.

Sorry LG, you have nothing at all on the Galaxy S4. Your phones are awful when it comes to software and your service is even worse. You can tell how stupid they are by how they don't even know if there will be a update for their shitty devices, even though they promised one. When questioned about the promised update they just say that they have no idea and that you need to ask your local region for information, it's embarrassing. LG, just stop, you can't mobile, go home.